In: Consumer Messaging

Airbnb Bets on “Belonging.” Will it pay off?
July 23, 2014

Genitalia controversy aside, the Airbnb makeover spotlights the importance of connecting a brand’s distinct attributes to the motivations of individual consumers….

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Why Consumers Become Customers
May 6, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll…

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