In: consumer values

Where Insight Meets Strategy
January 9, 2015

By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its…

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[Infographic] Understanding the High Value Millennial Holiday Shopper
November 4, 2014

On the brink of the fiercely competitive holiday season, retailers face the challenge of developing marketing that breaks through and really…

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[Infographic] 3 Things the Travel Industry Needs to Know about Their Business Clientele
September 30, 2014

Traveling for work is a large part of many people’s jobs. And the experience alone can range from completely enjoyable to…

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Survey Says: What Motivates Travelers
August 12, 2014

By Lauren Kreisberg, Director of Research Applications Our latest survey release includes information about travel, specifically hotel and airline services and…

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White Paper: Motivations in the Marketing Mix
June 30, 2014

What’s the difference between a consumer and a customer? Motivation.  

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Breakfast Made Me Do It
March 26, 2014

They say not to sweat the small stuff. Yet, it’s in how we deal with the small stuff that speaks volumes…

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Why I’m Excited About Adexchanger’s Industry Preview
January 21, 2014

By Dennis Yuscavitch, Senior Product Manager This week Adexchanger will preview industry trends for 2014 and I expect we’ll get our…

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Resonate Reports 428% Growth in Brand Revenue as Advertisers Seek Deeper Emotional Connections with Consumers
January 16, 2014

Company’s continued growth spurred by marketer’s need to understand consumer motivations; Number of customers grows more than 500 percent RESTON, Va.—…

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Putting a Bow on 2013
December 30, 2013

Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday…

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December 11, 2013

By Omar Akhtar, The Hub Why do people buy the things they do? Till now, most brands were only able to…

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