In: CTR

Modern Marketing Measurement
October 31, 2013

Last week, Resonate attended Mastering Measurement, led by the IAB and the Laredo Group, to further analyze metrics and data surrounding digital advertising….

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Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011

Collective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another…

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