In: Customer Motivations

Emotions Are Indicators, Not Insights
April 7, 2016

For decades, a brand’s understanding of the emotional drivers of its customers, and its ability to foster a relationship based on…

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Online Privacy: A Contradiction Driven by Personal Values
June 12, 2015

Two recent news events had us thinking about consumer attitudes towards online privacy. The first event: the recent congressional passage of…

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Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations
April 10, 2014

Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April…

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