In: demographics

Amazon Knows Why People Buy
April 3, 2015

Originally published in Internet Retailer Consumers who shop at Amazon are impulse buyers interested in self-image, and that’s particularly true of…

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Why Consumers Become Customers
May 6, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll…

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Putting a Bow on 2013
December 30, 2013

Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday…

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Defining Customer Insights
August 6, 2013

The next time someone offers “consumer insights,” consider this definition recently provided by  Helen Edwards: “Consumer Insight: a revelatory breakthrough in…

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Lessons from the iMedia InFocus Summit
June 14, 2013

Thanks to all who made the Resonate sponsored kick-off at iMedia InFocus Summit in Chicago a success. The theme of “What Women…

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More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
January 31, 2013

Jan 31, 2013  By Mike Daly,  An overwhelming amount of ad execs will tell you that the way they target…

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