In: influencer marketing

CorpSumers Care about Brand Social Stance
PR Pitfalls and Brand Booby Traps
August 30, 2017

A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are…

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Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In our previous blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that now…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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