In: Kelly Osterhout

Where Insight Meets Strategy
January 9, 2015

By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its…

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The Power of Audience Discovery
October 6, 2014

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account…

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Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
June 27, 2014

By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made…

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