In: Motivation based targeting

Why Consumers Become Customers
May 6, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll…

Read More
Insightful Content, Successful Marketing
December 2, 2013

By Erika Goedrich, Product Manager Companies are producing more and more content to further promote themselves, their products, and their professional…

Read More
Motivation-based Targeting Comes to Video Ads
November 20, 2013

Online video marketing firm, TubeMogul, has sought the consumer insight services of Resonate to help it more accurately place media in…

Read More
Resonate, TubeMogul Partner To Bring New Type Of Targeting To Online Video
November 18, 2013

By Tyler Loechner, MediaPost Adding to the already packed list of “something-based targeting,” TubeMogul and Resonate have announced a partnership that will…

Read More
Resonate and TubeMogul Team Up to Deliver Industry First: Motivations-Based Targeting for Online Video Advertising
November 18, 2013

Campaigns that target on why people take action outperform benchmarks for video completion rates   Reston, VA, and Emeryville, CA, November…

Read More