In: Motivational Targeting

White Paper: Motivations in the Marketing Mix
June 30, 2014

What’s the difference between a consumer and a customer? Motivation.  

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Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
June 27, 2014

By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made…

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Survey Says: What Does the American Dream Mean to You?
June 18, 2014

By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do…

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