In: Press Release

64 percent of Americans Agree Human Activities Have a Hand in Climate Change, but Candidates Must Connect Environment to Larger Platform Issues to Move Voters
July 22, 2014

Voters Rank Issues Such as Healthcare and Job Creation Higher than Environmental Policy July 22, 2014 08:04 AM Eastern Daylight Time…

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Voter Files Gain New Life with Addition of Voting Decision Drivers
June 17, 2014

Using Resonate, campaigns can now combine motivations with the National Voter File, targeting on “why” people vote on specific issues Washington,…

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Traditional Political and Advocacy Targeting Limitations Eliminated with Launch of Resonate Analytics
May 14, 2014

Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters May 14, 2014…

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Nation’s Largest Voter Study Shows 64 Percent of Americans Do Not Vote Party Lines, Reveals the Issues, Values Are What Matters
April 8, 2014

Resonate Releases Study in Advance of Mid-Term and National Election Cycles April 08, 2014 08:04 AM Eastern Daylight Time RESTON, Va….

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Resonate Social Adds a New Dimension to Facebook Advertising
February 20, 2014

For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate,…

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Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World
February 4, 2014

Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them…

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Resonate Reveals That Accomplishment, Pride and Self Image are Top Motivators for Cyber Monday Shoppers
November 22, 2013

With Only 26 Shopping Days Between Thanksgiving and Christmas, brands must maximize online ad campaigns, increase retail revenue and promote consumer…

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Resonate and TubeMogul Team Up to Deliver Industry First: Motivations-Based Targeting for Online Video Advertising
November 18, 2013

Campaigns that target on why people take action outperform benchmarks for video completion rates   Reston, VA, and Emeryville, CA, November…

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Resonate Launches “Analytics For Agencies” To Help Them Better Serve Clients By Uncovering Consumer Motivations
November 6, 2013

Strategy and analytics teams can now analyze the reasons why people take action to improve targeting and performance of online advertising…

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New Insights From Resonate: Millennials Are Buying Fewer Cars, but Not for the Reasons Most Believe; What They Look for When Buying a Car Might Surprise You
October 17, 2013

Weak economic condition leads to fewer car purchases, ‘green’ and ‘excitement’ not the purchase motivators most assume October 17, 2013 03:32…

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