In: Press Release

Traditional Political and Advocacy Targeting Limitations Eliminated with Launch of Resonate Analytics
May 14, 2014

Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters May 14, 2014…

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Nation’s Largest Voter Study Shows 64 Percent of Americans Do Not Vote Party Lines, Reveals the Issues, Values Are What Matters
April 8, 2014

Resonate Releases Study in Advance of Mid-Term and National Election Cycles April 08, 2014 08:04 AM Eastern Daylight Time RESTON, Va….

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Resonate Social Adds a New Dimension to Facebook Advertising
February 20, 2014

For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate,…

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Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World
February 4, 2014

Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them…

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Resonate Reveals That Accomplishment, Pride and Self Image are Top Motivators for Cyber Monday Shoppers
November 22, 2013

With Only 26 Shopping Days Between Thanksgiving and Christmas, brands must maximize online ad campaigns, increase retail revenue and promote consumer…

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Resonate and TubeMogul Team Up to Deliver Industry First: Motivations-Based Targeting for Online Video Advertising
November 18, 2013

Campaigns that target on why people take action outperform benchmarks for video completion rates   Reston, VA, and Emeryville, CA, November…

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Resonate Launches “Analytics For Agencies” To Help Them Better Serve Clients By Uncovering Consumer Motivations
November 6, 2013

Strategy and analytics teams can now analyze the reasons why people take action to improve targeting and performance of online advertising…

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New Insights From Resonate: Millennials Are Buying Fewer Cars, but Not for the Reasons Most Believe; What They Look for When Buying a Car Might Surprise You
October 17, 2013

Weak economic condition leads to fewer car purchases, ‘green’ and ‘excitement’ not the purchase motivators most assume October 17, 2013 03:32…

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Resonate Significantly Expands Sales Effort to Meet Growing Demand for Motivations-Based Ad Targeting and Analytics
October 10, 2013

October 10, 2013 09:50 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only marketing intelligence company that delivers media and analytics…

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New Insights From Resonate: As Opening Day Approaches for Healthcare Insurance Exchanges, Major Communication and Education Challenges Exist
September 10, 2013

Awareness of health exchanges remains low; Younger consumers pass on insurance because they cannot afford it, not because they feel invincible…

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