In: Resonate Data

Bob_ARF-Presentation
Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

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Breaking Down the Alabama Conservative Media Bubble
November 30, 2017

Deep in the Heart of Dixie is an online conservative media bubble made up of nearly half a million Alabamians. The…

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Unwrapping the 2017 Holiday Shopper
November 21, 2017

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their…

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Iphone users vs Galaxy 8 users
The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
November 2, 2017

Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see…

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A Resonate Analysis of the Election’s Most Impactful Scandal
May 25, 2017

History will show the final two months of the 2016 presidential election changed the course of American politics. An election that…

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2017 Travel Trends Brands Need To Be Aware Of
May 9, 2017

Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a…

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What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label
April 21, 2017

When you think of luxury department stores, many come to mind. We narrowed the list down to take a look at…

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Infographic: Differences in Millennial Restaurant Preferences
April 6, 2017

Millennials continue to be the hottest group for marketers and agencies to go after. But unless you understand what they value…

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Intender Data: The Secret Sauce of Marketing in the Moment
April 4, 2017

We know that effective digital advertising in the post-digital era requires a targeted approach to specific segments that serves the right…

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