In: Resonate

Gut Instinct, Debates Are Most Important to Voters
June 24, 2014

By Paul Hampton, Political Editor (article originally published on Sun Herald) Politicians and office holders worried about taking part in a…

Read More
Know Your Audience
June 24, 2014

By Gerry Gunster, President/CEO Goddard Gunster, Inc. (article originally published on Connectivity) Remember the dawn of the “soccer mom” — the voting…

Read More
[INFOGRAPHIC] Voters Say Government Should Invest More in Federal Infrastructure
June 24, 2014

Infrastructure isn’t exactly a hot button issue, but it’s gaining national attention. When commonplace things like even driving surfaces or reliable…

Read More
Resonate Recognized as Top Workplace in Inaugural Washington Post Survey
June 23, 2014

In the Small Employers category, Resonate is the only venture-backed company in the top 25. June 23, 2014 10:30 AM Eastern…

Read More
The Future of Online Video: An Industry Discussion
June 23, 2014

By John Borelli, Senior Account Executive 212 NYC hosted a panel of industry leaders – heads of video investment from Group…

Read More
Modernizing the Voter File
June 18, 2014

Earlier this week, I participated in a great panel that discussed how political campaigns should be using voter data to reach…

Read More
Survey Says: What Does the American Dream Mean to You?
June 18, 2014

By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do…

Read More
Voter Files Gain New Life with Addition of Voting Decision Drivers
June 17, 2014

Using Resonate, campaigns can now combine motivations with the National Voter File, targeting on “why” people vote on specific issues Washington,…

Read More
From Persuasion to Personalization: Matching Brand Attributes to Individual Motivations in Online Video Advertising
June 13, 2014

By Marc Johnson, CMO It is coming, they said. Brand advertising will migrate to digital when time spent online and audience…

Read More
[Infographic] How Life Stages Influence Women’s Online Interests and Activities
June 9, 2014

Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good…

Read More