In: Resonate

White Paper: Motivations in the Marketing Mix
June 30, 2014

What’s the difference between a consumer and a customer? Motivation.  

Read More
Video: Resonate’s Bryan Gernert, EY Entrepreneur of the Year Finalist
June 30, 2014

Bryan Gernert of Resonate was an EY Entrepreneur of the Year finalist in the emerging category.

Read More
Actions Speak Louder Than Words: Stated Preferences vs. Revealed Preferences
June 27, 2014

By Kelly Osterhout, Client Strategy & Insight Manager At this year’s AdExchanger Industry Preview, Hilary Mason, data scientist at Accel, made…

Read More
Gut Instinct, Debates Are Most Important to Voters
June 24, 2014

By Paul Hampton, Political Editor (article originally published on Sun Herald) Politicians and office holders worried about taking part in a…

Read More
Know Your Audience
June 24, 2014

By Gerry Gunster, President/CEO Goddard Gunster, Inc. (article originally published on Connectivity) Remember the dawn of the “soccer mom” — the voting…

Read More
[INFOGRAPHIC] Voters Say Government Should Invest More in Federal Infrastructure
June 24, 2014

Infrastructure isn’t exactly a hot button issue, but it’s gaining national attention. When commonplace things like even driving surfaces or reliable…

Read More
Resonate Recognized as Top Workplace in Inaugural Washington Post Survey
June 23, 2014

In the Small Employers category, Resonate is the only venture-backed company in the top 25. June 23, 2014 10:30 AM Eastern…

Read More
The Future of Online Video: An Industry Discussion
June 23, 2014

By John Borelli, Senior Account Executive 212 NYC hosted a panel of industry leaders – heads of video investment from Group…

Read More
Modernizing the Voter File
June 18, 2014

Earlier this week, I participated in a great panel that discussed how political campaigns should be using voter data to reach…

Read More
Survey Says: What Does the American Dream Mean to You?
June 18, 2014

By Lauren Kreisberg, Director of Research Applications For many people, the American Dream is the ability for their children to do…

Read More