In: Resonate

Voter Files Gain New Life with Addition of Voting Decision Drivers
June 17, 2014

Using Resonate, campaigns can now combine motivations with the National Voter File, targeting on “why” people vote on specific issues Washington,…

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From Persuasion to Personalization: Matching Brand Attributes to Individual Motivations in Online Video Advertising
June 13, 2014

By Marc Johnson, CMO It is coming, they said. Brand advertising will migrate to digital when time spent online and audience…

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[Infographic] How Life Stages Influence Women’s Online Interests and Activities
June 9, 2014

Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good…

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3 Ways to Protect Against Online Traffic Fraud
May 30, 2014

Traffic fraud is a leading, multi-billion dollar problem facing today’s digital media advertising industry. According to a recent report out of…

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Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner
May 22, 2014

Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to…

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Video: Do Candidates Matter?
May 21, 2014

The Hill recaps the expert panel discussion on the new era of issue-based voting, showcasing Resonate’s groundbreaking data.

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A Deeper Look at Health Exchange Engagement
May 20, 2014

By Jesse Contario, Client Strategy & Insights Manager With the Affordable Care Act’s open enrollment in the rear view mirror, let’s…

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Dell Launches Founders Club 50, Identifies “50 Technology Start-Ups to Watch”
May 16, 2014

Original release appeared on Date : 5/15/2014 Round Rock, Texas Dell effort aims to accelerate start-up growth begins with the…

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Forget about Mommy: Determining What Motivates Women
April 25, 2014

By Lauren Kreisberg, Research Director (article originally published on Mediapost) It’s the time of the year when marketers’ thoughts turn to Mom and…

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Survey Says: The Gut Dictates the Vote
April 23, 2014

By Lauren Kreisberg, Research Director We here at Resonate use our research data to understand the many roles people play in…

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