In: Siobhan Miller

Why Consumers Become Customers
May 6, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll…

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Contextual Marketing and the “Always Addressable Customer”
April 16, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small…

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