In: Social Media

Social Media Insights
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
November 7, 2017

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities….

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Please Don’t Tweet And Drive
October 9, 2015

This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering…

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[Infographic] Understanding the High Value Millennial Holiday Shopper
November 4, 2014

On the brink of the fiercely competitive holiday season, retailers face the challenge of developing marketing that breaks through and really…

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People and Platforms: Creating Emotional Connections for Brands with Resonate Social
May 22, 2014

By Marc Johnson, CMO Social media is ubiquitous.  This year alone, 77% of U.S. marketers plan to spend more money on…

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Resonate Social Adds a New Dimension to Facebook Advertising
February 20, 2014

For the first time, marketers can understand and act on the motivations of Facebook users. RESTON, Va.— (YAHOO FINANCE) — Resonate,…

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Putting a Bow on 2013
December 30, 2013

Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday…

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2013, the Year Ad Targeting Shifts Gears
February 7, 2013

by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past…

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Insights With Benefits (For 2012+)
January 11, 2012

It’s the end of the year and each email brings another list.  The majority try to chronicle the best, worst or…

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Social Media Users: Getting To Know You
September 19, 2011

We published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending…

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What President Obama Didn’t Teach Us About Facebook
April 6, 2011

President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations.  “Obama the Brand”…

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