In: Sung Shin

Nobody Saw My Ad, Yet My eCPA Was Fantastic!
February 26, 2013

By Sung Shin ComScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple…

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Your current insights are insults
March 14, 2012

Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with…

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The Marriage of Creative and Data
August 1, 2011

A few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands…

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The Death of Creative at the Hands of Data
July 18, 2011

“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg,…

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Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011

Collective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another…

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Good News — Facebook CTR Is Down
March 24, 2011

Should advertisers care whether Facebook overall has a lower CTR than display advertising?  Is that what would drive my decision on…

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