In: super bowl

Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

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Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
February 16, 2017

The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super…

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What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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Behind the success of the winning 2015 Super Bowl Ads
February 9, 2015

The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a…

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Men and women see Super Bowl commercials differently, says new research
February 1, 2013

February 1, 2013, It’s all in the attitude. That explains why men and women watching the same Super Bowl commercial…

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More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
January 31, 2013

Jan 31, 2013  By Mike Daly,  An overwhelming amount of ad execs will tell you that the way they target…

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