By Lauren Kreisberg, Research Director
It’s easy to get burnt out on holiday shopping! What to get your picky best friend? What about that work colleague who always does you favors? Your mom? Sometimes, it seems easier to pack it all in and start passing out twenties.
Well, twenties are a little impersonal. What about handing that cash over to charities on behalf of those folks who made your gift list? Resonate looked at survey data from over 60,000 respondents to determine the best charities representative of the different kinds of people popular on gift lists.
- The organic vegetarian: 87% more likely than others to be concerned about climate change, 68% more likely to be concerned about natural resource preservation, and 63% more likely to be concerned about sustainability. Why not donate to the Sierra Club or Greenpeace?
- The working parent with young kids: 40% more likely than others to be concerned about the treatment/prevention of childhood diseases and 21% more likely to be concerned about underprivileged/at-risk youth. Sounds like a donation to St. Jude Children’s Research Hospital or The Boys and Girls Clubs of America is in order.
- The early tech adopter: 61% more likely than others to be concerned about arts/cultural/historic preservation and 24% more likely to be concerned about animal rescue, rights, and cruelty. Save Big Bird with a donation to PBS. Or save smaller birds (and other animals) with a contribution to the ASPCA.
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