So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.

This blog series recaps voter insights — originally presented at a recent conference — based on Resonate’s proprietary data across a range of voter personas and thousands of attributes.

Post #7: Seniors This seventh and final post looks at key attributes of senior voters. Click on the right arrow below to view the SlideShare presentation.