CreditLoan.com Shares their Success Story A-Z
In a world of short consumer attention spans and proliferation of media channels, it is more important than ever that your message appeals to consumers’ core and identity – their values, beliefs, motivators and purchase drivers – in order to engage them as individuals and inspire them to convert.
In this ANA webinar, Dan Wesley, CEO and Founder of CreditLoan and Resonate use real world examples to walk through how they utilized value-based consumer insights to develop messaging and creative that moved CreditLoan from disconnected to connected advertising. These insights, when applied and activated using their newly expanded multi-channel digital marketing strategy, resulted in a 103% increase in engagement and higher ROI. CreditLoan created a blueprint for success from this data-based partnership with Resonate, which they are now implementing for other brands.
Speakers: Dan Wesley, CEO and Founder, CreditLoan.com Jason Schneider, CRO, Resonate