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Our groundbreaking AI modeling infrastructure, known as rAI, delivers continuously updated data for a comprehensive whole human understanding.
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The Resonate Elements data set is a revelation, unveiling US consumers as the unique individuals they are. Dive into the psyche of your audience, unravel their intentions, preferences, behaviors, media consumption, and demographics. Resonate Elements goes beyond the basics to help marketers understand the “why” behind every decision they make.
AI-powered data that describes a consumer’s who, what, when, where, how & why.
Millions of robust consumer profiles allow you to directly connect insight to action.
Aligns Resonate data to consumers & their associated devices, unlocking unparalleled omnichannel activation.
Personal values & motivations
Psychological drivers -like environmental, charity, social causes and governance
Selection consideration by industry: Price, rates, brand, convenience, quality, service, products, features
Past purchases, products & services used, actions taken, frequency of actions, behaviors across industries
Television, AVOD, SVOD, online, social, linear, OTT, OOH, gaming, print, Radio: provider, device, channel show, engagement time
Future Purchase Categories Intent - 30, 90, 365 day view
When will they buy?
When will they switch?
Age, gender, income, children, status, ethnicity, employment, industry, role
Dynamically create any attribute quickly & cost-effectively