Resonate Privacy Policy


WEBSITE PRIVACY POLICY

This Website Privacy Policy was last updated: December 1, 2023

Resonate.com Website Privacy Practices

This website privacy policy describes our privacy practices for information we collect about you when you visit the https://www.resonate.com website (the “Website”). 

About Resonate 

Resonate is the leader in AI-powered consumer data & intelligence providing marketers a way to identify and connect with audiences of interest using our proprietary data and software.  Resonate provides these privacy policies (“Privacy Policies”) to explain our information collection, use, and disclosure practices.  

Operating Region

Resonate is a United States-based company headquartered in Reston, Virginia. We offer products and services for use in the United States only. Accordingly, our services are governed by applicable privacy and data security laws in the United States. We do not knowingly collect data from consumers outside of the United States. 

How we collect information 

Resonate collects information from you via our Website when you voluntarily submit a request, such as a salesperson contact request or a white paper download. The information we collect may include your contact information, such as your email address, and your browser type and IP address. We use this information to provide customer support, market relevant products and services, and improve our Website. 

Purposes of data collected

We use the contact information we collect through our website to contact consumers to respond to questions, troubleshoot issues, resolve disputes, legal compliance, internal research, and operations, and to improve our website, contact about employment applications and opportunities or recruitment, and to market products and services to you.

We may use the digital identifiers, Internet activity, and other information linked to that information for the following purposes: 

  • Advertising and marketing products 
  • Analytics and measurement services  
  • Legal compliance 
  • Detecting and protecting against security incidents, fraud, and illegal activity 
  • Internal research for technological improvement 
  • Activities to maintain and improve our services  

How we sell/share information 

Resonate shares the information we collect with third parties you instruct us to share it with, and the following categories of third parties:  

  • Service Providers. We share information with third-party vendors and service providers who help us operate our Website, to perform certain functions on our behalf, such as maintaining databases, helping us collect job applications, delivering content, sending emails for our own marketing communications but only to the extent needed to enable them to provide such services. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts, which require they provide at least the same level of privacy protection required by this Privacy Policy and implemented by Resonate.  
  • Business Purposes and Transfers. We share information with our parent company, subsidiaries, joint ventures, or other companies under common control with us, with a company that merges with, acquires, or purchases Resonate assets. 
  • Advertising Partners. We also share information including the digital identifiers, Internet activity, and other information linked to that information with advertising companies, advertising networks, analytics providers, social networks, and other third parties for their use in advertising and marketing, analytics, and their internal operations and research purposes to maintain and improve their services, and other third parties who aid us in the performance of our advertising and marketing services.  
  • Legal Process, Disclosure to Public Authorities. We may disclose the information we collect from you to comply with the law, a judicial or regulatory proceeding, court or governmental agency order, or other legal process, such as in response to a court order or a subpoena. 
  • To Protect Us and Others. We may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Resonate is involved. 

Employment or professional information 

If you are applying for a position of employment with our company, our business partners, affiliates, third-party service providers or us may collect information like your resume, employment history, and education information. 

Children 

We do not knowingly collect any Personal Information from children under the age of 16 (or higher age where required by applicable law) through the platform. If you are under 16 (or higher age where required by applicable law), please do not give us any Personal Information. If you have reason to believe that a child under the age of 16 (or higher age where applicable) has provided Personal Information to us, please contact us at privacy@resonate.com, and we will act on your request as required by applicable laws.  

Links to Other Websites 

Our Sites and Services may contain links to other websites not operated or controlled by Resonate (“Third Party Sites”). The privacy practices described in this Privacy Policy do not apply to Third Party Sites. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the operators of Third Party Sites directly for information on their privacy practices and policies. 

Information Security

Resonate has implemented reasonable security measures to help protect the information it collects in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. No method of transmission over the Internet or method of electronic storage is 100% secure; as a result, while the company strives to use commercially reasonable standards to protect your information, we cannot guarantee absolute security. 

Data collected in the past 12 months 

As part of our corporate website functions, in the past 12 months, we collected information from consumers and their web browsers, when consumers provided it to ask questions or otherwise contact us, or when entities requested services from us.  The types of information we collected includes:  

  • Personal contact information (such as name or email address) 
  • Digital identifiers (such as device identifier, cookie ID, and IP address)  
  • Your Internet activity (such as what pages are visited on our website)  
  • Pixel tags (and other information we may link to this information)   

 A pixel tag is a small graphic file that may collect the IP address from the device which you loaded the page, your browser type, and other data. Pixel tags are also used by our third parties to collect information when you visit our Site, the links and other actions you take on our Site, and we may use this information in combination with cookies to display targeted advertisements.  

California Consumer Rights  

Right to Opt-Out from “Sale” or “Share” of Personal Information. Our use of cookies and similar trackers on the Site may be considered a sale of Personal Information and our disclosure of information to our advertising clients and partners may be considered a “share” of your Personal Information for cross-contextual advertising. You have the right at any time to direct us not to “sell” or “share” your Personal Information. You can exercise this opt-out right by clicking the “Do Not Sell or Share My Personal Information Link” located at the bottom of our Website. Note that the right to opt-out does not apply to our sharing of your Personal Information with service providers, who are parties we engage to perform a function on our behalf and are legally and contractually obligated to use the data only for that function.  

Other US States Consumer Right 

Right to Opt-Out from sale or processing of Personal Information for purposes of targeted advertising. Our use of cookies and similar trackers on the Website may be considered a sale of Personal Information and our disclosure of information to our advertising clients and partners may be considered processing of your Personal Information for targeted advertising. You have the right at any time to direct us not to “sell” or “share” your Personal Information.

For US residents who reside in states that have applicable privacy laws notices this page is a good resource regarding your rights and how to exercise them. 

Changes to this Privacy Policy

This Privacy Policy is subject to revision from time to time. We will post any revised version of the Privacy Policy on this page. Continued use of our Website following notice of such changes will indicate your acknowledgment of such changes and agreement to be bound by such changes. 

Contact Us

If you have questions or concerns about our Privacy Policy, please contact us by sending an email to: privacy@resonate.com or by mail to:
Resonate Networks, Inc.
Attn: Privacy Officer
11700 Plaza America Drive, Suite 1000
Reston, VA 20190

SERVICES PRIVACY POLICY

This Services Privacy Policy was last updated: December 1, 2023 

About Resonate 

Resonate is the leader in AI-powered consumer data & intelligence providing marketers a way to identify and connect with audiences of interest using our proprietary data and software.   

Operating Region

Resonate is a United States-based company headquartered in Reston, Virginia. We offer products and services for use in the United States only. Accordingly, our services are governed by applicable privacy and data security laws in the United States. We do not knowingly collect data from consumers outside of the United States. 

OUR RESONATE DATA, TECHNOLOGY, PRODUCTS & SERVICES 

 This Services Privacy Policy below describes our privacy practices for the information we collect, use, and share in association with our products and services. 

How Resonate collects your data 

Resonate collects data through two methods: 

  • Survey Data. Resonate conducts surveys to gather information about consumer attitudes, values, brand preferences, product attributes, demographics, and other defining characteristics. These surveys are conducted online and are subject to a double opt-in process, meaning that you must explicitly agree to the terms of the survey to participate in the survey and for Resonate to collect, use, and process the survey data for the use in development of the Resonate Services. 
  • Licensed Consumer Data: Resonate obtains licensed consumer data from third-party data providers to develop consumer profiles. This licensed consumer data encompasses a range of online and offline consumer activity, including IP address, information about a consumer’s web browsing including URLs from a consumer’s website visits, demographics (such as age, gender, and geographic area), and digital identifiers such as cookie IDs, hashed emails, mobile ad id, and other pseudonymous identifiers such as UID 2.0 and Ramp ID . Resonate does not collect personal information such as name, address, Social Security number or credit card information as part of this licensed consumer data.  

How Resonate uses, sells and shares your data 

Resonate uses the data it collects for a variety of purposes, including: 

  • Research and development: Resonate uses the survey data to improve its products and services. For example, Resonate might use survey data to identify new features that consumers are interested in or to improve the accuracy of its ad targeting. 
  • Consumer Profile Development:  Resonate uses the licensed  consumer data combined with survey results to create inferences about consumers which are then processed to build Resonate’s consumer attributes. Resonate then sells and/or shares to its clients the consumer attributes data included within the Resonate Audience Segments.  
  • Aggregate Consumer Insights: Resonate’s clients may use the Resonate Audience Segments to define their own audience profiles and consumer personas in order to gain a better understanding of their selected audience through aggregate insight reports. For instance, through the use of Resonate Audience Segments, an automotive company may define an audience of safety-conscious shoppers who drive sedans Resonate offers an aggregate understanding of this audience through reports powered by Resonate consumer attributes to help our clients identify buying preferences, brand affinity, and media consumption, thereby facilitating more relevant advertising. 
  • Targeted advertising:  Resonate facilitates its clients’ targeted advertising as clients use the consumer data associated with Resonate Audience Segments to target their advertising more effectively. Using the Resonate platform, an audience segment can be sent a digital advertising platform for online targeting or delivered directly to the client for analysis. For example, a client might use the consumer data associated with Resonate Audience Segments to show ads for a new car to consumers who are safety conscious.  
  • Analytics: Resonate uses the data to track the site visitation or the effectiveness of its client’s marketing campaigns. For example, Resonate might use data to track how many clicks on an ad or how many purchases after seeing an ad. 
  • Aggregate Information (De-Identified Data): We may anonymize, de-identify and/or aggregate the information that we collect and use such anonymized, de-identified and/or aggregated data for our own business purposes, including but not limited to sharing anonymized and de-identified data with our current and prospective business partners, service providers, affiliates, agents and other third parties for commercial, statistical and market research purposes, for example to allow those parties to analyze patterns among groups of people, and conducting research on consumer demographics, interests and behavior. We will use and disclose this aggregated or de-identified information for any purpose unless such use is prohibited by applicable law. 
  • Data analysis, security, and fraud: We use Personal Information and other data for data analysis, security and fraud monitoring and prevention, product development and testing, improving or modifying our Services, analyzing website traffic patterns and behaviors, and statistical and survey purposes. 

Information We Collect  

Personal Information we may collect (or have collected in the 12 months preceding the “Effective Date” of this Privacy Policy) about California and other US states residents with applicable privacy laws are listed below by reference to the categories specified under Examples in the list refer to the types of Personal Information described above in this Services Privacy Policy. 

  • Identifiers, such as cookie ID, unique online identifiers, device information, hashed email, IP address, connected television ID, and mobile advertising ID. 
  • Commercial information, such as records of products or services purchased, obtained or considered. 
  • Internet or Network Activity, such as browsing history, and interactions with a website, email, or advertisement. 
  • Inferences drawn from the Personal Information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.  

Sources of Information 

We collected this information from a variety of sources, which are from consumers, our clients, web browsers, service providers, advertising networks, and other consumer data resellers.   

How We Use, Sell & Share Information 

Resonate may sell your Personal Information to third parties or process your Personal Information for targeted advertising. For example, when Resonate provides our clients with tailored audience segments that include lists of pseudonymous IDs of consumers who may be interested in the client’s products and services. Resonate sells and/or processes personal information for targeted advertising in the manner described throughout this Services Privacy Policy. We used this information for various commercial and business purposes, including:  

  • Advertising and marketing analytics products and services 
  • Audience measurement 
  • User authentication and identity resolution 
  • Auditing related to our interactions  
  • Legal compliance 
  • Detecting and protecting against security incidents, fraud, and illegal activity 
  • Debugging 
  • Internal research for technological improvement 
  • Activities to maintain and improve our products and services  

Categories of Third Parties  

Resonate may disclose or sell the categories of information with certain categories of third parties, such as advertising networks, advertising agencies and marketing companies, social networks, analytics providers, service providers such as data hosting providers, optimization vendors, and document hosting and support services providers, and consumer data resellers.  All such third parties perform services at our instruction and on our behalf pursuant to contracts, which require they provide at least the same level of privacy protection required by this Privacy Policy and implemented by Resonate. 

How long Resonate keeps your data 

Resonate retains data for the least amount of time required to perform our functions.  

As a data controller, to operate the services for our clients, Resonate retains detailed data collected for 120 days and in an aggregate, anonymized fashion for up to two years. After that time, the data is automatically deleted. 

As data processor, where clients are providing data to Resonate for analysis, that data is retained for up to two years at which time it is automatically deleted. 

Special or Sensitive Categories of Personal Data 

Resonate does not knowingly collect, without prior opt-in from consumers through our survey double opt-in process, any special categories of personal data about individuals in applicable US States of Virginia, Colorado, Connecticut or similar “Sensitive Opt-In US States” including: personal data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; personal data concerning your mental or physical health condition or diagnosis, sex life, or sexual orientation; processing of genetic or biometric data; citizenship or immigration status and precise geolocation data. Resonate also does not collect any data about other sensitive categories such as personal data about financial account numbers, insurance plan numbers, and criminal convictions or offenses. 

Where NOT considered sensitive in accordance with applicable law outside applicable Sensitive Opt-In US States Resonate use personal data to create segments (“Segments”) for our clients to use in the following ways: 

  • Our clients may use health-related Segments about general health and wellness conditions such as an inferred interest in health and wellness or non-prescription over the counter cough medicine and allergy medications.  
  • Our clients may use Segments based on political information or interests based on non-sensitive demographic information as further explained below. 

Resonate may process Segments based on demographic information such as race, gender and income range where such information is not considered sensitive pursuant to applicable law. We take steps designed to ensure that this is done in compliance with applicable laws and self-regulatory guidelines, including through our contracts and policies with our clients and partners.  

CONSUMER CHOICE 

This section details how you can control the collection and use of data by Resonate.  You can control the data Resonate collects about you by: 

  • Opting out of Resonate data collection and interest-based advertising you may choose to opt-out by clicking opt-out in the footer of this page. 
  • Opting out of interest-based advertising across companies participating in the Digital Advertising Alliance’s self-regulatory program by visiting www.aboutads.info/choices. You can also download the AppChoices app at www.youradchoices.com/appchoices to opt-out of interest-based advertising in mobile apps. 
  • Managing your cookies. You can do this by changing your browser settings. 
  • Identity Codes: We may use an online identification code, generated by one of our first party identity partners, for the purpose of delivering an ad to your device. This code does not contain any of your identifiable personal data and cannot be used to re-identify you. We use this code to enable our delivery and management of targeted advertising as well as for data linking and the measurement of ad performance. You have the right to express a choice regarding the use of your data for these purposes. For more information about our identity partner LiveRamp and to opt out of the use of your data used for identity code known as RampID, visit https://liveramp.com/opt_out/ . To opt out of the use of your data used for identity code known as UID2.0, please visit https://transparentadvertising.org/ 

Do Not Track 

Except for the methods for managing your Personal Information described in this policy, Resonate does not monitor, recognize or honor any opt-out or do not track mechanisms, including general web browser, “Do Not Track” settings and/or signals. 

Notice to California Residents: Your Privacy Choices 

This section applies only to California residents and supplements the practices described in this Privacy Policy.  It describes how we collect, use, sell, share, and retain the Personal Information of California residents, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California privacy laws but does not include information exempted from the scope of those laws. 

Your California Privacy Rights 

As a California resident, in addition to the rights described elsewhere in this Privacy Policy, you have the privacy rights listed below.  However, these rights are not absolute, and in certain cases we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity. 

  • Know/Access. You can request the following information about how we have collected and used your Personal Information: 
    • The categories of Personal Information that we have collected. 
    • The categories of sources from which we collected Personal Information.  
    • The business or commercial purpose for collecting, “selling,” or “sharing” Personal Information.  
    • The categories of third parties with whom we disclose Personal Information. 
    • A copy of the Personal Information that we have collected about you. 
  • Delete. You can ask us to delete the Personal Information that we have collected from you. 
  • Correct. You can ask us to correct inaccurate Personal Information that we maintain about you. 
  • Opt-out of sales/sharing. If we “sell” or “share” your Personal Information, you can opt-out.  
  • Limit the Use of Your Sensitive Personal Information. You are entitled to request we limit the use of your sensitive personal information including inferences. 
  • Nondiscrimination. You are entitled to exercise the rights described above without receiving discriminatory treatment. 

California “Shine the Light Law” 

Residents of California have the right to obtain certain information about the types of Personal Information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. However, Resonate does not share the Personal Information collected in connection with this policy for its direct marketing purposes. If you wish to submit a request pursuant to Section 1798.83, please contact Resonate via email at privacy@resonate.com.  

HOW TO EXERCISE YOUR RIGHTS: 

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below: 

Verification

Resonate may require additional information from you to verify your identity before responding to your request.  That verification process requires that you visit the online webform at the web address specified above and provide the requested information.  

Authorized Agent

You may designate an authorized agent to make a request on your behalf.  To do so you must identify your initial online webform entry as originating with a designated agent, at which time we may contact you to further verify the validity of the request. If you use an authorized agent to submit your request, we may require proof of the written authorization you have given. We also may require you to confirm your identity and attest to your Californian residency in order to obtain the information.  

Time to process your request

We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the request time period. 

Third Party Opt-Out of Sales/Share 

To specifically request Opt Out of Sale of your personal information, you can also click the “Do Not Sell My Personal Information” link in the footer.  

Limit the Use of My Sensitive Data  

To specifically request we limit the use of your sensitive personal information, you can click the “Limit the Use of My Sensitive Personal Information” link in the footer. 

Other States Consumer Rights

Notice to Residents of Other US States

This section applies only to residents of other US States of Virginia, Connecticut, Colorado, and Utah (“Other US States”) and supplements the practices described in this Privacy Policy. It describes how we collect, use, and share Personal Information of such residents, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” means “personal data” as such term is defined under applicable privacy laws of such states but does not include information exempted from the scope of such laws. 

Under applicable privacy laws of such states, you may request the rights listed below.  

  • Access. You can request that we confirm whether we process your Personal Information and to access that Personal Information. 
  • Correct. You can ask us to correct inaccurate Personal Information that we maintain about you. 
  • Delete. You can ask us to delete Personal Information provided by or obtained about you. 
  • Port. You can request to obtain a copy of Personal Information that you have previously provided to us in a portable and, to the extent technically feasible, readily usable format. 
  • Opt-out of sales, targeted advertising or profiling. You can opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. 

California residents may have additional rights, as shown in the “California Privacy Rights” section here.

 To exercise any of the above rights, you or your authorized agent may contact us using the following information and submit the required verifying information, as further described below: 

Verification

Resonate may require additional information from you to verify your identity before responding to your request.  That verification process requires that you visit the online webform at the web address specified above and provide the requested information. You may designate an authorized agent to make a request on your behalf.  To do so you must identify your initial online webform entry as originating with a designated agent, at which time we may contact you to further verify the validity of the request.

Authorized Agent

If you use an authorized agent to submit your request, we may require proof of the written authorization you have given. We also may require you to confirm your identity and attest to your residency of Colorado, Connecticut, Virginia or Utah in order to obtain the information.

Time to process your request

We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the request time period.  

Appeals of Our Decisions 

In some states, you may appeal to us if we refuse to take action on your exercise of certain choices described above. To appeal such a refusal, please contact us using the information in the Contact Us section below with the subject line “Appeal of Refusal to Take Action on Privacy Request” and provide the relevant information in the email. If your appeal is denied, residents of certain states can contact their attorney general as follows: