Resonate Privacy Policy


This Privacy Policy was last updated: 5/1/2023

Resonate is the leader in AI-powered consumer data & intelligence providing marketers a way to identify and connect with audiences of interest using our proprietary data and software. Resonate provides this privacy policy (“Privacy Policy”) to explain our information collection, use, and disclosure practices.

OPERATING REGION
Resonate is a United States-based company headquartered in Reston, Virginia. We offer products and services for use in the United States only. Accordingly, our services are governed by applicable privacy and data security laws in the United States.

RESONATE.COM WEBSITE PRIVACY PRACTICES
This section describes our privacy practices for information we collect about you when you visit the https://www.resonate.com website (the “Website”).

HOW WE COLLECT INFORMATION
Resonate collects information from you when you voluntarily submit a request, such as a salesperson contact request or a white paper download. The information we collect may include your contact information, such as your email address, and your browser type and IP address. We use this information to provide customer support, market relevant products and services, and improve our website.

HOW WE SHARE INFORMATION
Resonate may share the information we collect with third-party vendors and service providers who help us operate our website, with our parent company, subsidiaries, joint ventures, or other companies under common control with us, with a company that merges with, acquires, or purchases Resonate assets, with law enforcement or other government officials, or to protect our rights or property. We may also share information with advertising companies, advertising networks, analytics providers, social networks, and other third parties for their use in advertising and marketing, analytics, and their internal operations and research purposes to maintain and improve their services.

OUR RESONATE DATA, TECHNOLOGY, PRODUCTS & SERVICES
The section below describes our privacy practices for the information we collect, use, and share in association with our products and services.

HOW RESONATE COLLECTS YOUR DATA
Resonate collects data from you in a few different ways.

  • Survey research: Resonate conducts surveys to gather information about consumer attitudes, values, brand preferences, product attributes, demographics, and other defining characteristics. These surveys are conducted online and are double opt-in, meaning that you must explicitly agree to participate.
  • Data development: Resonate obtains licensed data from third-party data providers to develop anonymized consumer profiles. This licensed data encompasses a range of online and offline consumer activity, including website visits, digital ad interactions, demographics, and digital identifiers such as cookie IDs and other pseudonymous identifiers.
  • Insights & advertising: Resonate’s clients use the data obtained through Resonate’s data to create audience profiles and personas and gain a better understanding of their audience. For instance, a packaged goods company might create an audience consisting of consumers with school-aged children to learn about their purchasing preferences for back-to-school supplies. Resonate offers an aggregate understanding of the audience to help identify buying preferences, brand affinity, and media consumption, thereby facilitating more effective targeting of the audience. Using the Resonate platform, the audience profile can be sent to digital advertising platforms for online targeting or delivered directly to our clients.

HOW RESONATE USES YOUR DATA
Resonate uses the data it collects for a variety of purposes, including:

  • Research and development: Resonate uses the data to improve its products and services. For example, Resonate might use survey data to identify new features that consumers are interested in or to improve the accuracy of its ad targeting.
  • Targeted advertising: Resonate’s clients use the data to target their advertising more effectively. For example, a client might use Resonate data to show ads for diapers to consumers who may be new parents.
  • Analytics: Resonate uses the data to track the effectiveness of its marketing campaigns. For example, Resonate might use data to track how many clicks on an ad or how many purchases after seeing an ad.

HOW LONG RESONATE KEEPS YOUR DATA
Resonate retains data for the least amount of time required to perform our functions. Resonate retains detailed data it collects for 90 days and in the aggregate form for up to 2 years. After that time, the data is automatically deleted.

CHOICE
This section details how you can control the collection and use of data by Resonate. You can control the data Resonate collects about you by:

  • Opting out of Resonate data collection and interest-based advertising you may choose to opt-out by either clicking opt-out in the footer of this page or by clicking here.
  • Opting out of interest-based advertising across companies participating in the Digital Advertising Alliance’s self-regulatory program by visiting https://www.aboutads.info/choices/. You can also download the AppChoices app at www.youradchoices.com/appchoices/.
  • Managing your cookies. You can do this by changing your browser settings.

NOTICE TO CALIFORNIA RESIDENTS: YOUR PRIVACY CHOICES
This section applies only to California residents and supplements the practices described in this Privacy Policy. It describes how we collect, use, sell, share, and retain the Personal Information of California residents, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California privacy laws but does not include information exempted from the scope of those laws.

YOUR CALIFORNIA PRIVACY RIGHTS
As a California resident, in addition to the rights described elsewhere in this Privacy Policy, you have the privacy rights listed below. However, these rights are not absolute, and in certain cases we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.

  • Know/Access. You can request the following information about how we have collected and used your Personal Information:
    • The categories of Personal Information that we have collected.
    • The categories of sources from which we collected Personal Information.
    • The business or commercial purpose for collecting, “selling,” or “sharing” Personal Information.
    • The categories of third parties with whom we disclose Personal Information.
    • A copy of the Personal Information that we have collected about you.
  • Delete. You can ask us to delete the Personal Information that we have collected from you.
  • Correct. You can ask us to correct inaccurate Personal Information that we maintain about you.
  • Opt-out of sales/sharing. If we “sell” or “share” your Personal Information, you can opt-out.
  • Nondiscrimination. You are entitled to exercise the rights described above without receiving discriminatory treatment.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

Resonate may require additional information from you to verify your identity before responding to your request. That verification process requires that you visit the online webform at the web address specified above and provide the requested information. You may designate an authorized agent to make a request on your behalf. To do so you must identify your initial online webform entry as originating with a designated agent, at which time we may contact to further verify the validity of the request. We do not knowingly sell the personal information of minors under 16 years of age.

THIRD PARTY OPT OUT OF SALE
In order to specifically request Opt Out of Sale of your personal information, you can also either click the “Do Not Sell My Personal Information” link in the footer or click here.

In addition, other businesses collect information when you interact with their digital properties, including IP addresses, digital identifiers, information about your web browsing, and how you interact with their properties and ads, and may sell that information to other businesses for advertising and other purposes. By visiting https://www.privacyrights.info or https://optout.privacyrights.info, you can opt out from sales of this type of personal information by businesses that participate in the DAA Opt Out tool program.

INFORMATION WE COLLECT
Personal Information we may collect (or have collected in the 12 months preceding the “Effective Date” of this Privacy Policy) about California residents are listed below by reference to the categories specified under California privacy law. Examples in the list refer to the types of Personal Information described above in this Privacy Policy.

  • Identifiers, such as cookie ID, unique online identifiers, device information, hashed email, IP address, connected television ID, and mobile advertising ID.
  • Commercial information, such as records of products or services purchased, obtained or considered.
  • Internet or Network Activity, such as browsing history, and interactions with a website, email, or advertisement.
  • Inferences drawn from the Personal Information identified above to create a profile reflecting preferences, characteristics, or behavior.

We collected this information from a variety of sources, such as consumers, our clients, web browsers, service providers, advertising networks, and other consumer data resellers.

HOW WE USE & SHARE INFORMATION
We used this information for various commercial and business purposes, including:

  • Advertising and marketing analytics products and services
  • Audience measurement
  • User authentication and identity resolution
  • Auditing related to our interactions
  • Legal compliance
  • Detecting and protecting against security incidents, fraud, and illegal activity
  • Debugging
  • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics
  • Internal research for technological improvement
  • Activities to maintain and improve our products and services

Resonate may disclose or sell the categories of information with certain categories of third parties, such as advertising networks, advertising agencies and marketing companies, social networks, analytics providers, service providers, and consumer data resellers.

DISCLOSURE & SALE – CORPORATE WEBSITE
As part of our corporate website functions, in the past 12 months, we collected personal contact information (such as name or email address), digital identifiers (such as device identifier, cookie ID, and IP address), and your Internet activity (such as what pages are visited on our website), and other information we may link to this information. We collected this information from consumers and their web browsers when consumers provided it to ask questions or otherwise contact us, or when entities requested services from us. We use the contact information we collect through our website to contact consumers to respond to questions, troubleshoot issues, resolve disputes, legal compliance, internal research, and operations, and to improve our website, contact about employment applications and opportunities or recruitment, and to market products and services to you.

We may use the digital identifiers, Internet activity, and other information linked to that information for the following purposes:

  • Advertising and marketing products
  • Analytics and measurement services
  • Auditing related to our interactions
  • Legal compliance
  • Detecting and protecting against security incidents, fraud, and illegal activity
  • Debugging
  • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics
  • Internal research for technological improvement
  • Internal operations
  • Activities to maintain and improve our services

Resonate may disclose the contact information we collect to our service providers, government agencies if required by law to do so, or third parties you instruct us to share it with. We may also disclose the digital identifiers, Internet activity, and other information linked to that information with service providers, advertising networks, marketing and advertising companies, social networks, and other third parties who aid us in the performance of our advertising and marketing services.

NOTICE TO VIRGINIA RESIDENTS
This section applies only to Virginia residents and supplements the practices described in this Privacy Policy. It describes how we collect, use, and share Personal Information of Virginia residents, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” means “personal data” as such term is defined under Virginia privacy law but does not include information exempted from the scope of such law.

We describe:

  • the categories of Personal Information we process in this Privacy Policy under the section titled, ‘Information We Collect’
  • the purposes for which we process Personal Information in this Privacy Policy under the section titled, ‘How we Use & Share Information’

Resonate may sell your Personal Information to third parties or process your Personal Information for targeted advertising. For example, when Resonate provides our customers with tailored audience lists of consumers who may be interested in their products and services. Resonate processes personal information for targeted advertising in the manner described throughout this Privacy Policy.

Under Virginia privacy law, you may request the rights listed below.

  • Access. You can request that we confirm whether we process your Personal Information and to access that Personal Information.
  • Correct. You can ask us to correct inaccurate Personal Information that we maintain about you.
  • Delete. You can ask us to delete Personal Information provided by or obtained about you.
  • Port. You can request to obtain a copy of Personal Information that you have previously provided to us in a portable and, to the extent technically feasible, readily usable format.
  • Opt-out of sales and targeted advertising. If we “sell” your Personal Information or use your Personal Information to engage in “targeted advertising” according to Virginia privacy law, you can opt-out.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

INFORMATION SECURITY
Resonate has implemented reasonable security measures to help protect the information it collects in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. No method of transmission over the Internet or method of electronic storage is 100% secure; as a result, while the company strives to use commercially reasonable standards to protect your information, we cannot guarantee absolute security.

CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is subject to revision from time to time. We will post any revised version of the Privacy Policy on this page. Continued use of our Website or Services following notice of such changes will indicate your acknowledgment of such changes and agreement to be bound by such changes.

CONTACT US
If you have questions or concerns about our Privacy Policy, please contact us by sending an email to: info@resonate.com or by mail to:
Resonate Networks, Inc.
Attn: Privacy Officer
11720 Plaza America Drive
3rd Floor
Reston, VA 20190