What makes Resonate unique is that it is consumer intent data with insights into the consumers' motivations.
VP of Marketing - AAA
The Problem with Demographics-Only Targeting
You know who your audience is. You still don't know why they'll buy.
Demographics and transaction data tell you who someone is on paper and what they’ve done before. Neither tells you what they value, what motivates their decisions, or what message will actually move them. Resonate’s psychographic intelligence captures the values, beliefs, motivations, and attitudes that explain the emotional and psychological drivers behind purchase decisions — so your campaigns connect with people, not just reach them.
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The psychographic depth that makes campaigns move people
Targeting someone based on their age, income, and past purchases tells you they might be in your category. It doesn't tell you what they care about, what they stand for, or what emotional trigger will turn consideration into a conversion. That gap — between who someone is demographically and why they make the decisions they do — is where most campaign performance gets lost.
Resonate fills that gap with the most comprehensive psychographic data available at the individual level. Our psychographic attributes span values, beliefs, motivations, attitudes, causes, and the emotional and psychological drivers that define how consumers see the world and respond to brands. These aren't cluster-level generalizations — they're individual-level signals continuously updated from 30B+ daily observations, so your creative and messaging decisions are grounded in who your audience actually is and what genuinely moves them.
Values and beliefs
What consumers stand for, what causes they care about, and what principles guide their decisions — the ideological and moral drivers that shape brand preferences and loyalty.
Motivations and purchase drivers
The specific emotional triggers that move people from consideration to action — including what they seek in a product, what creates hesitation, and what messaging will resonate most.
Attitudes and brand sentiment
How consumers feel about categories, brands, and the cultural context around them — the attitudinal signals that separate an audience that’s receptive from one that isn’t.
Individual-level, not cluster-based
Unlike segment-based psychographic frameworks that assign group averages, Resonate delivers individual-level psychographic profiles — so you’re targeting the actual person, not a generalized type.
Results with Resonate Data
15%
Higher conversions using psychographic, intent, and travel preference data to identify post-pandemic audiences willing to travel with children. Also: 62% lower CPV and 55% higher CTR.
Entertainment Brand & Family Destination
Entertainment Brand & Family Destination
2x
Increase in sponsorship sales using Resonate intent signals to identify upsell opportunities at the right moment, plus $200K savings in legacy research costs.
Premier Sports Betting Company
Premier Sports Betting Company
$600K
Saved in research costs after making custom research actionable and scalable across 30+ brands using Resonate's psychographic and behavioral data taxonomy.
Top 5 Spirits Company
Top 5 Spirits Company