Resonate

Consumer data is better with AI

Unrivaled real-time understanding of consumers with unparalleled depth, precision & scale

Our groundbreaking AI modeling infrastructure, known as rAI, delivers continuously updated data for a comprehensive whole human understanding.

  • 14,000+ real-time, proprietary, AI-powered data points on 230 million individual US consumers across 2 billion devices.
  • Quickly create and analyze hyper-relevant, targeted microsegments to enhance your segmentation strategy.
  • Connect directly to your marketing ecosystem and immediately activate across programmatic, social, CTV, web personalization, email and more.
  • Onboard your first-party data to enrich your understanding of your customers.

Ready to get started?

Request a consultation today!

AI-powered consumer data insights built for action-driven marketers

The Resonate Elements data set is a revelation, unveiling US consumers as the unique individuals they are. Dive into the psyche of your audience, unravel their intentions, preferences, behaviors, media consumption, and demographics. Resonate Elements goes beyond the basics to help marketers understand the “why” behind every decision they make.

AI-powered data points

AI-powered data that describes a consumer’s who, what, when, where, how & why.

Scaled to the US population

Millions of robust consumer profiles allow you to directly connect insight to action.

Personal devices

Aligns Resonate data to consumers & their associated devices, unlocking unparalleled omnichannel activation.

Uncovering meaningful insights that matter

Resonate Elements data provides the who, what, where, when, how and most critically, the why humans make the decisions they do.

Psychographics ~2,000

Personal values & motivations
Psychological drivers -like environmental, charity, social causes and governance

Preferences ~2,000

Selection consideration by industry: Price, rates, brand, convenience, quality, service, products, features

Behaviors ~5,000

Past purchases, products & services used, actions taken, frequency of actions, behaviors across industries

Media Consumption ~2,000

Television, AVOD, SVOD, online, social, linear, OTT, OOH, gaming, print, Radio: provider, device, channel show, engagement time

Intent ~2,000

Future Purchase Categories Intent - 30, 90, 365 day view
When will they buy?
When will they switch?

Demographic ~1,000

Age, gender, income, children, status, ethnicity, employment, industry, role

Custom Data Models

Dynamically create any attribute quickly & cost-effectively

who what when where why how