The Problem with Most Consumer Data

Your data tells you who they were. It won't tell you what they'll do next.

Most consumer data is demographic, backward-looking, and months out of date — which means your campaigns are built on an incomplete picture. Resonate gives you continuously refreshed, individual-level intelligence across 15K+ predictive attributes, so you can act on who your consumers are right now and predict what they’ll do next.

15K+
Proprietary consumer attributes
250M
Individual US consumer profiles
30B+
Daily behavioral signals
23%
Reduction in cost per conversion

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Consumer data that goes beyond demographics

Most data tells you who someone is. Resonate tells you why they act — and what they’ll do next. Our predictive consumer intelligence fuses observed online behavior, proprietary survey data, and offline signals into continuously refreshed individual profiles that marketers can act on today.

Whether you’re building audience segments, enriching your first-party data, or activating campaigns across every channel, Resonate gives you the full picture of the US consumer — psychographics, intent, preferences, media habits, and more.

Go beyond who they are

Go beyond who they are

Reach individuals based on values, motivations, and intent — not just age and income. Our 15K+ attributes reveal the “why” behind every decision.

Data that stays current

Data that stays current

Resonate’s models update continuously from 30B+ daily signals. When consumer behavior shifts, your data keeps pace.

From insight to activation

From insight to activation

Build an audience and push it directly to any DSP, social platform, or campaign tool — without proxies, rebuilding, or manual handoffs.

One source of truth

One source of truth

Enrich your CRM, power your models, and activate campaigns from a single, unified consumer intelligence dataset.

Proven Results

23%
Reduction in cost per conversion for a world-leading contact lens brand
50%
ROAS improvement using Resonate audience data for campaign targeting
130%
Increase in speed to insight for a leading financial services provider

What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn't know. The kind of information we share is strengthening relationships and leading to renewals.

Senior Strategist, Media Agency — Resonate Customer

Ready to see your consumers differently?

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