Optimize your personas using AI-powered segmentation

Identify and connect with the right consumers with innovative tools for persona replication, enhancement, and micro-segmentation

Leverage human-level insights into 250M diverse consumers to create clear, effective personas. Resonate’s revolutionary data segmentation moves beyond traditional methods with AI-powered data.

15K+
Attitudinal, psychographic, and lifestyle attributes
250M
Individual US consumer profiles
30B+
Daily behavioral signals

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Personas that activate the human behind the data

Leverage connected typing tools

Segment consumers and create expansive personas, enriched against 15K+ attributes and scaled to 250M profiles.

Enact insights-led segmentation

Build segments of your ideal personas and drive dynamic strategies through in-depth analysis.

Craft micro-segmentations

Create additional micro-segments to integrate into your in-place strategy and activation plans.

Measure your effectiveness

Identify striking areas of growth by determining which tactics are working, all in real time.

Take a holistic approach

Get a 360-degree view of your current and prospective customers by using data that’s continuously updated.

View the largest US consumer study

Dive into the largest consumer study on US consumers — proudly conducted by Resonate.
Optimize segments

Optimize segments

Breathe new life into outdated segments with Resonate’s AI-powered insights. Dive into new and existing attributes to rejuvenate your consumer understanding and bring a dynamic edge to your strategies.

Precision Personas

Precision Personas

Enrich existing personas with a more nuanced understanding of consumers. Leverage our platform and extensive dataset to refine your personas and align them with current consumer behaviors and trends.

Achieve marketing goals

Achieve marketing goals

Resonate strongly with consumers and achieve your marketing goals with our platform’s cutting-edge algorithms. Develop cleaner segments of complex consumers with strategic AI-powered data.

Gain a deeper understanding of your customers and your competitor's customers

Talk to a consumer intelligence expert about the predictive segments available for your specific audience. No commitment required.

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