What makes Resonate unique is that it is consumer intent data with insights into the consumers' motivations.
VP of Marketing - AAA
The Problem Marketers Are Living With
Your data answers who and what. It still can't answer why — or what's next.
You have more data than ever. Demographic files, transaction histories, first-party CRM records, platform audiences. And yet campaigns still underperform, personalization still feels generic, and you’re still guessing at what will actually move your audience. The data you have describes the past. Resonate gives you the individual-level, continuously refreshed intelligence to act on what’s happening right now — and predict what comes next.
15K+
AI-powered consumer attributes
250M
Individual US consumer profiles
30B+
Daily behavioral signals
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Built for every problem marketers actually face
Most data platforms were built around what data they have, not around how marketers work. Resonate was built the other way around — starting with the decisions marketers need to make and delivering the intelligence to make them confidently. Whether you're leading strategy, running campaigns, building segments, researching audiences, or trying to prove ROI, Resonate gives you the individual-level consumer intelligence that makes every part of your marketing work harder.
Strategy and planning
Build briefs and strategies on a complete, accurate understanding of your audience — not demographic assumptions. Know who to target, what drives them, and why they'll respond before your campaign launches.
Audience targeting and segmentation
Build precise segments from 15K+ attributes — psychographics, intent, behaviors, preferences, and motivations — and activate them directly across any channel without proxies or rebuilding.
Personalization and messaging
Know what your audience values and what emotionally drives their decisions — so every message is written for the person receiving it, not a demographic average.
Campaign performance
Reach higher-converting audiences from the start. Resonate data is built on forward-looking intent signals, not backward-looking behavioral proxies — so your targeting reflects who's ready to act now.
Consumer and market research
Replace slow, expensive research studies with continuously refreshed consumer intelligence that reflects how your audience thinks, lives, and behaves today — available on demand in the Resonate Ignite Platform.
First-party data enrichment
Close the gaps in your CRM and customer records with 12K+ AI-powered attributes appended at the individual level — giving your models, targeting, and personalization the depth they're currently missing.
The data behind every smart marketing decision
Resonate's predictive consumer intelligence (predictive consumer intelligence: AI-powered, continuously updated individual-level consumer understanding that predicts future behavior) spans six core data types — all available in one platform, at the individual level, refreshed continuously from 30B+ daily signals.
| Data Type | What It Tells You | Marketing Use Cases |
|---|---|---|
| Psychographics | Values, beliefs, motivations, and attitudes that explain why consumers act | Creative strategy, messaging alignment, brand positioning |
| Intent | Who's in-market for what, and when — forward-looking purchase consideration signals | Prospecting, paid media, email, retargeting |
| Behavioral | Brand usage, purchase patterns, search behavior, and activity signals | Audience segmentation, lookalike modeling, channel planning |
| Demographics | Rich individual-level identity: life stage, parenting, employment, ethnicity, and more | Audience definition, reach planning, personalization |
| Media Consumption | Where your specific audience watches, listens, reads, and scrolls — at the person level | Media planning, channel allocation, publisher strategy |
| Preferences | Industry-specific purchase drivers, brand affinities, and selection considerations | Product marketing, offer strategy, competitive positioning |
Why Resonate data works better from what you have now
Most marketing data is collected in one of two ways: from transactions (what someone bought) or from observation (what someone clicked). Both approaches have the same limitation — they tell you what happened, not why, and they're always at least a step behind current consumer behavior.
Resonate fuses three data sources that most providers don't combine: 30B+ daily observed behavioral signals, the largest continuous US consumer study (capturing self-reported intent, values, and preferences directly from consumers), and offline data — all processed through our rAI system to produce individual-level predictions that are census-calibrated, rigorously validated, and updated continuously. The result is consumer intelligence that's more complete, more current, and more predictive than any single-source alternative.
57%
Decrease in CPA for the world's largest contact lens provider after using Resonate audience data to replace generic demographic targeting with individual-level intent and behavioral signals.
Digital Marketing Agency
Digital Marketing Agency
82%
Campaign performance lift by replacing lookalike audiences with Resonate psychographic and behavioral data — reducing audience overlap from 80% to 19% in the process.
Leading Beverage Company
Leading Beverage Company
3-4x
Category growth in target markets by moving beyond demographic targeting to reach new consumer segments identified through psychographic and behavioral intelligence.
SwellShark / Waterloo Sparkling Water
SwellShark / Waterloo Sparkling Water
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn't know. The kind of information we share is strengthening relationships and leading to renewals.
Madison Meagher, Director of Media - Booyah Advertising