Resonate vs. Claritas
Target who people are now, not who they were.
Claritas force-fits consumers into prebuilt lifestyle segments built on data that’s already old by the time you act on it. Resonate delivers an individual-level understanding of what makes each consumer unique and predicts what they’ll do next, before they do it, continuously updated so every audience, campaign, and enriched record is working harder. Stop wasting spend on approximations. Start reaching the next best consumer and moving them to act.
Schedule a call with our data experts
Trusted by Leading Brands & Agencies
Why marketers choose Resonate
Predictive consumer intelligence. Performance through precision.
Claritas has built a strong legacy in syndicated segmentation. But demographics are a weak indicator of what someone will do next because two people who look identical on paper have wildly different buying and behavior patterns. Resonate looks across the values, motivations, behaviors, and intent that make each consumer uniquely themselves, continuously updated so every dollar works harder and every campaign drives stronger conversions.
A side-by-side capability view
Where each platform stands across the capabilities that matter to modern marketers.
| Capability | Resonate | Claritas |
|---|---|---|
| Data recency | ⬤ | ⬤ |
| Psychographics, values and intent | ⬤ | — |
| Individual-level precision | ⬤ | — |
| Flexible data enrichment and delivery | ⬤ | ⬤ |
| Self-service insights to activation | ⬤ | — |
| Agentic marketing platform | ⬤ | — |
| Custom modeling and segmentation | ⬤ | — |
Resonate
Claritas
Predefined lifestyle segments tell you who people were. Dynamic audiences built on recent behavior tell you who they are — and what they'll do next.
— THE RESONATE APPROACH
Built for dynamic precision
Three reasons leading brands and agencies move beyond prebuilt segments.
Insight to activation, in one platform.
Platform Coverage
One unified platform.
From restaurants, alcohol, and cannabis to politics, tech, ESG, and multicultural identity — the Resonate Ignite Platform delivers richer category depth in a single, privacy-safe subscription. Self-service segmentation, custom audience builds, and turnkey activation from one interface.
15K+ Attributes / 250M+ Consumer Profiles / 30B+ Daily Signals
Powered by rAI
Cortex turns a natural language brief into an activated audience.
Powered by rAI, our predictive AI engine, Cortex takes a brief in plain English and delivers an activated audience end-to-end — grounded in individual-level intelligence and built for any DSP, channel, or partner. Day-one value with self-service flexibility and full-service support.
Days from brief to activation / Any DSP & channel
