Resonate is the best tool we use. It has replaced three other tools.
Chief Strategy Officer, Grey New York
The Problem with Legacy Data Providers
You're making today's decisions with last quarter's data.
Legacy providers refresh monthly or quarterly, segment by household, and miss the psychographic and intent signals that drive real purchase decisions. Resonate replaces stale snapshots with continuously refreshed, individual-level intelligence — so you always know who your audience is right now, not who they were three months ago.
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Why demographics and transactions aren't enough
Traditional data providers built their infrastructure decades ago. Their data tells you who someone was last quarter. For decisions you need to make today, that's not enough. Resonate was built on a fundamentally different premise: that individual-level, continuously refreshed intelligence is the only kind that produces consistent, measurable results.
| Category | Resonate | Others |
|---|---|---|
| Data recency | Continuously updated from 30B+ daily signals | Refreshed monthly or quarterly using offline and transactional-based signals— lagging market shifts |
| Predictive depth | Intent, psychographics, values, motivations | Predominately demographic and transactional, weak indicators of future behavior |
| Individual-level precision | Individual-level intelligence, not household or device approximations | Household-level approximations — limits personalization and precision |
| Predictive Signals | Forward-looking: what consumers will do next | Backward-looking: describes past behavior only |
| Self-service insights to activation | Activate exact audiences directly to any campaign platform without proxies | Manual handoffs, proxy audiences, platform limitations |
What Switching Looks Like
43%
Reduction in third-party data costs after replacing legacy data with Resonate predictive consumer intelligence.
Leading Financial Services Provider
Leading Financial Services Provider
22%
Sales lift after integrating Resonate Append — outperforming the top three legacy data providers in head-to-head tests.
Direct Mail Provider
Direct Mail Provider
1:1
Replaced incumbent syndicated research provider entirely while achieving a 23% decrease in CPA for a leading contact lens brand.
Digital Marketing Agency
Digital Marketing Agency