The Problem with First-Party Data Alone

Your CRM tells you what people bought. It can't tell you why — or what they'll do next.

First-party, demographic, and transactional data tell you what your customers have done. Resonate’s enrichment solutions reveal why they act and what they’ll do next. Enrich your existing records with individual-level consumer motivations, values, intent, and predictions to build smarter strategies, stronger models, and higher-performing campaigns — delivered to your existing environment, wherever your data lives.

12K+
Enrichment attributes available
100%
Attribute fill on matched records
22%
Sales increase post-enrichment
$40K
Annual research savings

Schedule a call with our data experts

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Fill the gaps your first-party data can't

Your CRM tells you who bought and when. Resonate tells you why they bought, what they value, and what they're likely to do next. By enriching your customer records with Resonate's predictive attributes, your teams gain the full picture needed to target more precisely, personalize more relevantly, and build smarter predictive models.

Resonate Append delivers individual-level intelligence with 100% attribute completion on every matched record — no gaps, no household-level approximations, no outdated demographic files.

digital marketer building consumer profiles

Attributes Append

Enrich your audience records from the most recent individual-level attributes or custom-commissioned attributes specific to your market and business needs. With Resonate, you’ll reveal not just who customers are, but why they act and what they’ll do next, so you achieve smarter decisions, higher engagement, and increased profitability.

Audience Segmentation

Audience Segmentation

Resonate’s managed service analyzes your first-party data and segments it into distinct audience groups grounded in highest-indexed shared intent, motivations, values and behaviors. The result is a shared consumer framework and personas your creative, media, and CRM teams can all work from — built around the why behind customer behavior, and what they’ll do next. Every engagement includes a finished, client-ready persona report and a labeled data file with segment assignments ready for downstream use.

rAI-Powered Predictive Modeling

rAI-Powered Predictive Modeling

Know exactly who your next-best customers are and who is at risk of churning — before your competitors do. rAI-powered Predictive Modeling fuses your first-party data with dynamic, regularly refreshed consumer signals to build models in days, not months. Targets are delivered directly to your campaign platforms so you can act on who matters most and improve LTV faster.

Custom Attribute Modeling

Custom Attribute Modeling

When you need specific questions answered or nuanced consumer insights your existing data can’t provide, Resonate builds custom attributes tailored to your exact priorities. Resonate can model attributes from existing data or field proprietary surveys captured directly from consumers — scaled to population and delivered to your records — giving you intelligence specific to your industry, audience, or use case.

What Enrichment Delivers

150%

Increase in Ad Sales

A top local news publisher used Resonate's enrichment to improve segmentation for ad targeting
$500M

In sales achieved

A gifting industry innovator used Resonate's enrichment to support a personalized messaging strategy achieving improved campaign performance and sales
22%

Lift in sales

A direct mail provider incorporated Resonate's enrichment within its advanced data workflows to achieve successful market differentiation

Working with Resonate has helped us truly set a new standard for proving incrementality in the direct marketing space.

Gary Rizzo, VP of Product and Marketing, LS Direct — Resonate Customer

See what's missing from your customer data

Talk to a data enrichment expert. We'll show you what Resonate can add to your records. No commitment required.

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