Customer data enrichment that turns gaps into revenue

Your CRM shows what customers bought. It can't tell you why, or who's next. Resonate adds the motivations, values, and intent behind every decision, so you target the people most likely to convert and stop paying to reach those who won't.

For agencies: bring proprietary consumer intelligence to every pitch and every customer strategy.

150% Increase in ad sales for a top local news publisher
22% Sales lift for a leading direct mail provider
100% Of attributes filled on every matched record

See what Resonate would add to your customer data

CORP 26 Data Append PPC

"Working with Resonate has helped us truly set a new standard for proving incrementality in the direct marketing space."

Gary Rizzo, VP of Product and Marketing, LS Direct

Trusted by

Everything your customer data is missing, matched to your records

Most enrichment stops at demographics and transactions, matched at the household level, with high match rates and half-empty records. Resonate adds predictive consumer intelligence, the most recent understanding of why people act and what they’ll do next, to the individuals already in your file.

Take what you need: 12K+ attributes on motivations, values, and future intent, custom attributes built for your category, predictive scores, or ready-to-use segments.

Every attribute is filled on every matched record, and data arrives where yours already lives: by batch file, API, or clean room.

Resonate Append

Reach the right people, not the whole list

Add the most recent motivations, values, and intent to every matched record, or commission attributes built for your market. Your teams focus spend on the people most likely to convert.

Resonate Signature Segmentation

Give every team the same picture of your customer

We segment your first-party data into distinct groups based on shared intent, motivations, and values. Creative, media, and CRM teams work from one framework, with a finished persona report, a labeled data file ready to use, and new segments ready to take action on.

Resonate Predictive Modeling

Find your next best customers and keep the ones you have

Combine your first-party data with regularly refreshed consumer signals to predict who will buy and who is at risk of leaving. Models are ready in days, not months, and lists of your top-scored people go straight to your campaign platforms so you grow lifetime value faster.

Resonate Custom Attribute Models

Get answers your existing data can't give you

When you need insight specific to your category, we build it, modeling from existing data or fielding proprietary consumer surveys, then scaling the results to the population and delivering them to your records. One healthcare agency used custom attributes to drive a 600% increase in site traffic and save $40K in annual research costs.

Results customers see

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Increase in ad sales

A top local news publisher's ad sales were falling because it couldn't target effectively. It used Resonate Append to improve segmentation and build stronger sales collateral, and grew ad sales 150% in the first year.

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In sales

A gifting industry innovator was missing acquisition goals and lacked upsell signals. It used Resonate Append to segment audiences and tailor its messaging.

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Sales lift

A leading direct mail provider needed to stand out in its market. When it tested Resonate against the top three legacy data providers, Resonate came out ahead and drove a 22% lift in sales.

See what's missing from your customer data

Talk to a data enrichment expert. We'll show you what Resonate can add to your records. No commitment required.

Request a demo