Politics and Advocacy
Do You Really Understand Your Constituents?
Don’t Wait ‘Til Decision Day to Find Out.
Resonate’s HI-RES Intelligence-to-Activation platform enhances your understanding of your audience with unique insights about their motivations, values, media consumption habits and behaviors–to illuminate why they make the decisions they make–or don’t make.
Then we put your message in front of them – wherever they are online.
Our solution helps you engage voters based on issue and policy positions, candidate platforms and personal values that impact their voting decisions.
Leveraging these motivations – the reasons why people act – yields substantially better results than traditional demographic, behavioral, contextual and voter file targeting methods.
What We Do For You
Beyond Flat Segment & Generic Demographics
Political and advocacy campaigns no longer need to rely solely on demographic and behavioral targeting to reach the right audience. We layer motivations and values onto traditional audience building. Campaigns engage with audiences based on a combination of over 7,000 attributes.
Education, Persuasion & Mobilization Made Easy
From education to GOTV, we engage supporters and persuadable voters based on the specific issues that matter to them. We target, deliver, and optimize your ads based on our ground-breaking methodology.
Measurement & Reporting Beyond the Basics
We provides comprehensive measurement and reporting on both traditional web metrics (including click through rates or video completion rates) and effectiveness metrics such as lift in favorability or intent to vote.
How We Move the Needle
READ OUR CASE STUDIES
We enhance the basic voter file with the issues that drive voter decisions and candidate support. We work with campaigns to deliver relevant messages to the most receptive online audience while reducing inefficient ad spend. To ensure campaigns extend their reach, we can identify additional voters who are most likely to share the candidate’s views.
A government healthcare organization needed to engage a traditionally hard to find — and even harder to reach — audience to take action. Resonate uncovered surprising insights about the audience over the life of the campaign that will inform future outreach strategy.
A leading soft drink brand needed to spread the message about their refreshed nutritional guidelines. Resonate activated a core group of influentials with a campaign that boosted marketplace awareness and support for the new standards.
A governor’s race needed a tightly-defined GOTV campaign to highly-engaged party members and swing voters. Find out how Resonate helped this campaign turn the tide on the election in a hotly contested state.
Connect with the right audiences during every phase of your campaign
Resonate helps campaigns of all types amplify its presence. From candidate name recognition to ballot initiatives, your message will be seen.
Only Resonate can help you reach persuadables based on the issues they care about most. Whether you need to get your message in front of people who have not yet formed their opinion or reinforce your stance with supporters, you can be sure your ad dollars are being spent wisely.
Ultimately, winning any campaign is decided by the actions of your supporters. From traditional GOTV to signing petitions and attending rallies, Resonate connects you with the audience most likely to act.
Get a Complimentary HI-RES Audience Snapshot
Tell us what audience you need to engage, and we’ll provide you with an HI-RES Audience Snapshot that reveals the values and motivations of your voting audience.
Ready to Resonate?
Join the hundreds of organizations that are getting a deeper, more complete – and actionable – understanding of their audience. Contact us today.