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Your audience is worth more than you're selling it for

Publishers and ad tech platforms sitting on first-party data know a lot about who showed up. What they don't know is why those people engage, what brands they trust, and what they'll do next. That's exactly what advertisers, content partners, and media buyers are willing to pay for — and exactly what Resonate delivers, so you can win more deals, grow partnerships, and drive revenue with confidence.

Know your audience better than anyone in the room

The brands, values, and motivations behind your audience are worth more than your current data shows. Resonate gives you the predictive consumer intelligence to prove it and profit from it.

  • Win every pitch with proof
    Bring predictive audience data, including brand affinities, purchase intent, and consumer values, into every advertiser conversation. Know more about their audience than they do before the meeting starts.
  • Go deeper than your first-party data
    Your in-house data reflects what happened on your properties. Resonate predicts what comes next, surfacing the motivations, brand preferences, and intent signals your data alone can't reach.
  • Grow ad revenue and inventory yield
    Build audiences that give advertisers the targeting precision they need to spend more and perform better. Predictive data turns one-time buys into long-term partnerships.
  • Close bigger content and data partnerships
    Give media buyers, content partners, and data ecosystem partners a forward-looking view of your audience, not just who they are today, but what they value and what they're likely to do next.

Predict who's visiting your properties before they identify themselves

Ingest your website, campaign, or first-party data and get a real-time predictive view of the people engaging with your content, including their motivations, brand preferences, and anticipated next actions. Resonate predicts consumer attributes even for unknown visitors, giving you intelligence your analytics tools can't.

Enrich your first-party data with predictive depth

Append 12,000+ consumer attributes to your existing database, from psychographics and brand affinities to purchase intent and future behavior predictions, and use them across your CRM, CDP, data warehouse, BI tools, and partner platforms.

Give your teams answers they can act on

Your insights, ad sales, and data teams shouldn't wait days for audience intelligence. Resonate delivers fast, continuously refreshed consumer understanding — so your team builds better media kits, stronger sales collateral, more accurate inventory forecasts, and sharper content strategies.

Predictive data solutions built for publishers and ad tech

Resonate gives publishers and ad tech platforms a complete consumer intelligence stack: predictive at every layer, built to drive every revenue line.

Better-performing campaigns. Sharper strategies. Faster growth.

Resonate's Predictive Consumer Intelligence is a proprietary understanding of why consumers act and what they'll do next. It powers two platforms, each built for a different way of working. Cortex is for teams who need faster campaign execution with less waste. Ignite is for teams who need strategic depth and rich consumer research they can act on.

Explore our platforms

Real results for publishers and their advertisers:

  • 80%
    Advertiser renewal rate
  • 30%
    Increase in digital revenue YoY
  • 20-40%
    Increase in RPM

When only one team owns the data, the value is capped. When you have sales, marketing, branding, and product all pulling from the same data foundation, the compounding effects are significant and everybody's on the same page.

Rachel Peterson, Director of Ad Operations, WeatherBug

Ready to predict what your audience does next?

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