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The window to move your supporters is open. It won't stay that way.

Traditional advocacy outreach relies on existing lists, broad demographics, and issue positions that were captured months ago. Resonate gives advocacy organizations the individual-level intelligence to find supporters beyond their current base, understand what motivates them right now, and reach them with the right message before the moment passes.

Know who cares about your issue. Reach them before your opposition does.

There are more than 112M civically engaged Americans whose values and issue positions align with causes like yours. The challenge isn't their existence. It's knowing exactly who they are, what's driving their engagement right now, and how to reach them with a message that converts interest into action.

  • Find supporters beyond your existing list
    Your current supporter database only captures who has already engaged with you. Resonate identifies the broader universe of people whose values, issue positions, and civic behaviors make them high-propensity supporters, so you can grow your base with people most likely to act, donate, or advocate, not just the ones you already know.
  • Reach the right people on the right issue at the right moment
    Issue salience shifts constantly. What drives someone to engage today may be different from what motivated them six months ago. Resonate's continuously updated consumer intelligence captures how attitudes and priorities are shifting in real time, so your outreach is always grounded in what your audience cares about right now, not a stale snapshot.
  • Increase donor conversion and donation amounts
    Generic donation asks produce generic results. Resonate gives you the individual-level understanding of what motivates each potential donor, what issues they prioritize, and what type of appeal is most likely to move them to give, so every ask is more targeted, more timely, and more likely to convert.
  • White-glove service
    Advance your organization's policy agenda with our deep programmatic media-buying experience and white-glove service.

Supporter and donor identification

An in-depth understanding of hot topics, such as abortion, healthcare, drug costs, gun safety and rights, green and traditional energy, immigration, LGBTQIA+ rights, and the economy.

Issue-based audience targeting and activation

Build audiences around the specific issues, values, and motivations that drive action for your cause. Activate them directly across paid media, digital advertising, and direct outreach channels, with targeting that reflects what your audience cares about today

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Voter file and supporter list enrichment

Your existing lists tell you who someone is. Resonate tells you what drives them. Enrich your voter files and supporter databases with individual-level psychographic, behavioral, and issue-alignment data so every outreach campaign is built on a complete picture of each person you're trying to reach.

Predictive intelligence empowers you to understand and inspire your constituents

  • Psychographics
  • Preferences
  • Behaviors
  • Intent
  • Demographics
  • Media consumption
  • Unlock insights
    • 01There are 112M+ civically engaged Americans who actively support issues and causes.
    • 02Understand their preferences and behaviors across interests, concerns, beliefs, affiliations, and more.
    • 03Analyze their past actions and predict future intent to understand why people engage.
    • 04Meet people with diverse demographics where they’re at in an omnichannel media environment.
  • Fuel engagement
    • 01Segment data further into those whose values or stance align with your message.
    • 02Zero in on what your audience genuinely cares about, leveraging data-driven insights for unmatched marketing relevance.
    • 03Highlight differentiators with a deeper knowledge of people’s past likes and dislikes from your past efforts.
    • 04Align with diverse groups across all channels with data-informed content throughout the entire lifecycle.
  • Optimize performance
    • 01Work with our team of experienced advocacy experts to leverage proprietary Resonate intelligence.
    • 02Champion the environmental, charitable and social causes that matter to people, bolstering their support and action.
    • 03Present compelling information that draws interest and optimizes support for your cause or issue.
    • 04Simplify alignment with your cause or issue, ensuring easy engagement across all channels.

Realize impactful results for your issue or cause

Comprehensive solutions for building, modeling, and sizing any voting audience in real time, enabling you to identify, understand, and target voters for winning outcomes.

Resonate advocacy insights achieve results

  • 40%
    Favorability lift for issue ad concepts with legislative influencers
  • 30%
    Increase in candidate-friendly activity amongst target audiences
  • 112M
    Reachable civically engaged American adults

Partner with Resonate and drive action

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