An Understanding of the People for the People

Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people.  Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.

We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon. By combining this human, person-based why with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.

It started with Bryan Gernert and Andy Hunn, tech entrepreneurs who grew some of the most successful companies in the Washington, D.C. area, including Cybertrust and Digex. The idea for Resonate started when Andy was asked by communications guru, John Brady, and President George W. Bush’s former White House political director, Sara Fagen, to develop a business plan for online advertising focused on people’s values. Realizing the field was wide open, Andy and Bryan launched Resonate in 2008. Resonate’s fundamental mission has not changed—or even wavered—since its founding.

With over 10,000 attributes, describing more than 185 million U.S. consumers, Resonate has helped hundreds of consumer brands, advertising agencies and political and advocacy organizations drive revenue and increase customer lifetime value by tapping into and engaging the Human Element.

Want to build unbreakable customer connections that drive growth? 

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Resonate Marketers’ Manifesto

The world around us has changed dramatically.
Consumers are connected, digitally sophisticated and empowered.
As marketers, digitization has made us more efficient and effective, achieving unparalleled reach, targeting, and scale.
And yet . . .
With this evolution companies have lost the power to control their brand.
Marketers have found themselves in a pit of tech chaos, overwhelmed with data.
The rush to implement technology solutions has created a tangled mess of capabilities and customer touch points.
The value promised, unrealized.
Today, marketers must connect with consumers on a personal level to create enduring brand loyalty.
The Human Element
Humans and their many shades and dimensions, with their unique variations and imperfections and
Their predictable unpredictability,
Have been reduced to a series of static demographic criteria, categories, IP addresses, profiles, clickstreams.
At Resonate, we reveal the human behind the data-
A deep understanding of more than 10,000 attributes including the most valuable of all
Why they choose
Why they purchase
The values that drive them to choose, support or protest,
The motives that inspire their loyalty, endorsement or abandonment.
At Resonate, we understand humans in an intimate, indelible way. And we partner with you to put that insight into action, and build unbreakable relationships.
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