An Understanding of the People for the People

Since Resonate’s founding in 2008, the company has been driven by a simple yet powerful idea – understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.

We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based why with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.