About Resonate

An Understanding of the People for the People

Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people.  Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.

We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon. By combining this human, person-based why with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.

It started with Bryan Gernert and Andy Hunn, tech entrepreneurs who grew some of the most successful companies in the Washington, D.C. area, including Cybertrust and Digex. The idea for Resonate started when Andy was asked by communications guru, John Brady, and President George W. Bush’s former White House political director, Sara Fagen, to develop a business plan for online advertising focused on people’s values. Realizing the field was wide open, Andy and Bryan launched Resonate in 2008. Resonate’s fundamental mission has not changed—or even wavered—since its founding.





We are humans. Bright, creative, imaginative people—data scientists, designers, engineers, consultants, marketers. We ask questions, take on challenges, act boldly and inspire our teammates. We believe in helping organizations deeply understand and engage the people in their audience. We know that humans are complex, multi-dimensional, deep and evolving. We are storytellers transforming consumer data into wisdom. We inspire our clients to develop more meaningful human connections so they can transform their customer relationships.
And powerfully grow their business.
We are Resonate.

Want to build unbreakable customer connections that drive growth?

With over 10,000 attributes, describing 200 million U.S. consumers, Resonate has helped hundreds of consumer brands, advertising agencies and political and advocacy organizations drive revenue and increase customer lifetime value by tapping into and engaging the Human Element.

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