Blog

Youtube
YouTube Changes: The Details and What It Means to Agencies and Advertisers
February 22, 2017

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies…

Read More
fiat chrysler
Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
February 16, 2017

The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super…

Read More
online dating image
Values Targeting is the New Right Swipe
February 14, 2017

If you wouldn’t go on a date with every male or female in the world, why would you target your ads…

Read More
Best Place to Work 2017
Resonate Named Best Place to Work in Virginia for Fifth Consecutive Year
February 7, 2017

Recognized for employee culture and innovation RESTON, VA, February 7, 2017 – Resonate, a leading provider of real time consumer intelligence…

Read More
Superbowl image
What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

Read More
AlternativeFactsPres
Alternative Facts: What the Data Says
January 24, 2017

Around 4:30 in the afternoon on Saturday, the Trump White House officially introduced the world to “alternative facts” by claiming that…

Read More
press-release
Resonate to Present Workshop at ANA Brand Masters Conference
January 23, 2017

Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January…

Read More
inaugration image
What Big Data Says About the Inaugural Crowd
January 20, 2017

I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the…

Read More
bartending image
How Bartending Made Me a Better Analyst
January 18, 2017

I was working as an analyst at a big data/marketing research company when my favorite bar announced that they had an…

Read More
fake-news-image
Brand Safe Environments: Why That Matters and How to Find Them
January 10, 2017

It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital…

Read More