RESTON, VA – September 12, 2025 – Resonate, the leader in AI-powered predictive consumer intelligence today announced the launch of its new Adobe Integration for Resonate’s rAI Website Personalization API, now available on the Adobe Exchange. This integration empowers Adobe Experience Platform (AEP) customers to seamlessly enrich anonymous website traffic with Resonate’s AI-powered data without the need for engineering resources or custom integrations.
The zero-code integration provides marketers with plug-and-play access to more than 10k predictive consumer attributes, changing the game from what is currently available through traditional data providers. This enables highly targeted personalization based on what consumers are going to do tomorrow, not what they did yesterday.
With the launch of the Adobe Integration for Resonate’s rAI Website Personalization API, Resonate clients can instantly access the most up-to-date consumer intelligence within their existing Adobe personalization workflows.
“Adobe delivers the ‘how’ of personalization — the orchestration layer. Resonate provides the ‘why’ — the deep consumer understanding that reveals what people will buy, when they’ll buy it, and most importantly, why they buy in the first place.” said David Huffman, Senior Vice President of Product at Resonate. “This integration lets brands activate emotionally resonant, hyper-relevant experiences in hours, not weeks, driving stronger engagement, higher conversions, and a greater return on their Adobe investment.”
Key Benefits of Resonate’s Adobe Integrations
- Plug-and-Play Integration: Deploy Resonate data into AEP and additional Adobe products with a lightweight tag.
- Continuously Updated Intelligence for Anonymous Visitors: Deliver personalized content on first visit, even without login or user ID.
- Speed to Value: Implement in under an hour, accelerating time-to-value for testing and optimization.
- Enhanced Adobe ROAS: Maximizes the value of Adobe ad investment by layering AI-powered consumer understanding.
Availability
The Adobe Integration for Resonate’s rAI Website Personalization API is now live on the Adobe Exchange. It is included at no additional cost beyond existing API usage. An implementation guide is available to support clients in onboarding.
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