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Stop spending on people who were never going to convert.

Demographic and transactional targeting tells you who someone was, not what they're going to do next. Resonate gives paid media and programmatic teams audiences built on current intent, motivations, and behavioral signals, so every dollar goes toward the consumers most likely to act, across every channel you run.

Audiences that perform. Built on what consumers are doing right now.

Campaign performance is only as strong as the audience behind it. When your targeting is built on stale data and demographic proxies, you pay for impressions that don't convert. Resonate audiences are built on continuously refreshed, individual-level consumer intelligence so your targeting reflects today's buyers, not last quarter's.

  • Reach the consumers most likely to convert, not the ones who look like they might
    Demographic targeting groups people by who they are. Resonate targets by what they're likely to do next, based on current intent signals, motivations, and behavioral patterns. The result is sharper precision, less wasted spend, and measurably better campaign performance.
  • Cut audience overlap and wasted impressions
    When your audiences overlap, you pay to reach the same people multiple times and miss the high-value targets you haven't found yet. Resonate's individual-level consumer intelligence identifies distinct, high-propensity segments that don't cannibalize each other.
  • Activate off the shelf or build to your brief
    Whether you need a ready-to-go audience or something built specifically for your campaign objectives, Resonate delivers. Access 1,000+ predictive audiences available directly in your DSP, or brief our team and receive a custom audience built to your exact specifications, delivered to any channel, fast.
  • Keep your targeting current as the market moves
    Consumer behavior shifts constantly. Audiences built on last month's data miss this month's buyers. Resonate audiences are continuously refreshed from 30B+ daily behavioral signals so your targeting stays aligned with what consumers are doing right now, not what they were doing when your last campaign launched.
  • Win with the team that knows the data
    Resonate Managed Services is a dedicated team that plans, buys, executes, measures, and optimizes your brand campaigns across the full digital mix.

Off-the-shelf audiences, ready to activate

1,000+ predictive segments available directly in your DSP, built on intent, psychographics, and behavioral signals that go well beyond what standard third-party data provides. Launch faster. Perform better.

Custom audiences built to your campaign brief

Tell us what you need. Resonate builds audiences to your exact specifications, grounded in individual-level consumer intelligence, and delivers them to any channel you run, programmatic, CTV, paid social, or direct.

Look-alike expansion that actually scales

Extend your best-performing first-party audiences with look-alike modeling built on the same depth of consumer intelligence. Find more consumers who behave like your highest-value customers, not just consumers who share their demographics.

The predictive consumer intelligence built for better outcomes

Take the individual-level consumer understanding of why consumers act and what they’ll do next you can’t get without Resonate to exactly where you need to drive outcomes.

Resonate fuels insights for leading media professionals

  • 15K
    Precise consumer attributes to inform your campaign strategies and decisions
  • 250M
    Extensive profiles to better align you with consumer wants and needs
  • 1B
    IDs to be considered in an omnichannel campaign strategy

The future is personalized — and profitable

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