Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.
Reach consumers based on why they act, not just who they are
Demographics tell you what someone looks like on paper. Psychographics tell you what drives their decisions, so every message and strategy connects at the level that actually moves people to act.
Explore sample psychographic attributes
From daily choices to major decisions, uncover why consumers make choices. Go beyond typical demographic data to drive real results.
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Personal values and motivations
Explore the why behind consumer decisions.
- Conformity - avoiding upsetting or harming people
- Achievement - show abilities and be admired
- Security - safety in community and nation
- Duty - obeying laws and fulfilling obligation
- Safety - safety in oneself and family
- Pleasure - enjoying life’s pleasures
- Creativity - freedom to be creativ
- Equality - Everyone treated equally
- Nature - caring for nature
- Tolerance - acceptance of those who are different
- And more
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Psychological drivers
Find out what motivates U.S. consumers.
The consumer intelligence that tells you who they are, why they act, and what they'll do next.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Resonate data - made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
Leverage Resonate systems and expertise to improve performance and efficiency for any use case related to insights, targeting or enrichment.
Data for enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.
Data for targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.
Better-performing campaigns. Sharper strategies. Faster growth.
Resonate’s Predictive Consumer Intelligence is a proprietary understanding of why consumers act and what they’ll do next. It powers two platforms, each built for a different way of working. Cortex is for teams who need faster campaign execution with less waste. Ignite is for teams who need strategic depth and rich consumer research they can act on.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
Resonate is the best tool we use. It has replaced three other tools.
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
