Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.
Preferences shift faster than your data
Preferences shift with economic conditions, cultural moments, and life stage, and traditional data misses those moves. Know what your consumers want right now, so you reach them with relevance that converts.
Explore sample consumer preference attributes
Perfectly align marketing efforts and customer lifetime value (LTV) using Resonate’s taxonomy to understand consumer preferences that drive purchase decisions.
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Selection consideration by industry
Explore preferences specific to your industry.
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Brand preferences
Learn how brand affinity and awareness impact action.
- Auto brand associations
- Expected next auto make
- Airline, hotel, and cruise brand considerations
- Home improvement brand shoppers
- Brands / Stores shopped in the last 3 months
- Pet food by brand shopped
- CPG brands purchased in last three months
- Primary and secondary bank
- Primary investment firm
- Insurance provider
- And more
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What drives their purchases
Why they buy and what they value.
- Important features for next auto
- Auto product attributes
- Factors influencing where to go and what to do
- Purpose of trip
- DTC (direct-to-consumer) shoppers
- Best price / sales on retail products
- Reasons for purchasing snacks
- Credit card considerations
- Financial product purchase drivers
- Technology device upgrade preferences
- And more
The consumer intelligence that tells you who they are, why they act, and what they'll do next.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Resonate data - made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
Leverage Resonate systems and expertise to improve performance and efficiency for any use case related to insights, targeting or enrichment.
Data for enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.
Data for targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.
Better-performing campaigns. Sharper strategies. Faster growth.
Resonate’s Predictive Consumer Intelligence is a proprietary understanding of why consumers act and what they’ll do next. It powers two platforms, each built for a different way of working. Cortex is for teams who need faster campaign execution with less waste. Ignite is for teams who need strategic depth and rich consumer research they can act on.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
Resonate is the best tool we use. It has replaced three other tools.
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
