Understand why they act, not just what they say
Insights and research teams must deliver richer understanding in less time and budget, with findings that connect to strategy. Resonate gives you the most current view of the US consumer, so insights are faster to produce and act on.
What if your research could see what's next?
Surveys and focus groups capture what people say at a moment in time. Resonate adds what they do, what drives them, and where they're heading, grounded in the largest ongoing study of US consumers and continuously updated from 30B+ daily behavioral signals. Predictive consumer intelligence, the ability to know every consumer as an individual and predict what they'll do next, turns a snapshot into a living picture of your customers, voters, or supporters.
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Personas you can defendGround every persona in the motivations, values, and behaviors that explain real decisions, not just demographics. -
Answers in minutes, not monthsGet on-demand intelligence across every major category, so answers arrive while the decision is still open.
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Shifts before they hit your metricsCatch changes in attitudes and behavior as they emerge, and bring foresight to strategy instead of reporting on the past.
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Findings that carry into executionInsights that map directly to messaging, creative direction, and media plans, so nothing gets lost in the handoff.
Build personas grounded in why people act
Go beyond demographic segments. Build personas from individual-level motivations, values, intent, and behavior, each with its own size, share, and priority, so creative and strategy teams can build from them with confidence.
Know what will resonate before you launch
See what each audience cares about before creative goes live. Surface the psychographic and preference signals that tell your creative team what will land, so every message is built on what's true about your audience right now.
Get answers built to your exact question
When the attribute you need doesn't exist yet, Resonate builds it. Custom attributes are researched to your brief, scaled to the US adult population, and delivered in weeks, not months, ready for insights and activation.
Understand the whole human with AI-powered data
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15K
Attributes giving you the most comprehensive, continuously updated profile of a consumer
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250M
Continuously updated profiles keep pace with the US consumer
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1B
IDs to understand where and how consumers engage
