Resonate data vs. other data
If you’re using, or planning to use, traditional data providers like Transunion, Acxiom, Experian, etc., you aren’t tapping into the most in-depth and up-to-date understanding of consumers.
- Resonate data goes beyond demographics and is created using our cutting-edge Resonate AI, also known as rAI. rAI powers the creation of whole-human understanding, providing you with consumer psychographics, behaviors, in-market, media consumption, preferences, and demographics, with speed, precision, and scale.
- rAI consumes offline consumer data and 20-30B deterministic consumer observations across hundreds of thousands of domains daily.
- The Resonate Elements dataset, which includes 15K+ attributes connected to 250 million consumer profiles, is generated and continuously updated when we add our Resonate proprietary ground truth consumer understanding to our AI.
- rAI enables seamless enrichment of nearly any data source. Additionally, we can quickly and cost-effectively create custom data and models that fill any gap in your audience understanding.
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Resonate completes your data story with rich, robust industry-specific data
| Resonate | Acxiom / Personicx | Experian / Mosaic | Neustar / Transunion | |
|---|---|---|---|---|
| Demographics Age, gender, hobbies, lifestyle habits |
● | ● | ● | ● |
| Behaviors Past purchase or actions taken in a specific industry |
● | ● | ● | ● |
| Intent Signals Real-time online observations that predict future actions |
● | ● | ● | ● |
| Psychographics Personal values and psychological drivers across industries |
● | ● | ● | ● |
| Preferences Why people are going to buy or abandon across leading industries |
● | ● | ● | ● |
| Media Consumption Where they engage across linear, digital, and CTV |
● | ● | ● | ● |
The Resonate difference
Go beyond demographics to unlock a unique combination of intent, preferences, and psychographics across industries that power personalization and performance – including Retail, Apparel, Financial Services, Home, Food and Non-Alcoholic Beverages, Travel, Technology, Telecom, Automotive, Restaurants, Alcohol, Health and Pharma, and Politics and Advocacy.
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Depth of UnderstandingPsychographics, behaviors, in-market, media consumption, preferences, and demographics provide the WHY behind consumer decisions. Traditional data providers can’t provide all of that. -
AI-Driven Custom ModelingData aligned to individuals, not households and connected to 1 billion devices. Resonate gives you cost-effective custom modeling to activate any dataset and scaled to 250M consumer profiles.
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Offline PII-based collectionWe are fundamentally anonymous and data is gathered in compliance with self-regulatory guidelines, and we never interact, collect or see PII. Much of the information gathered by traditional data providers is connected to PII.
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Transparency / ProvenanceWe home-grow and refresh our Resonate Elements data and can explain exactly where it comes from. Other data providers often have no idea how the data is manufactured, with their datasets highly overlapping – not unique.
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RecencyResonate's scaled dataset is refreshed 6+ times a year and updated nightly. Refresh of traditional data providers' datasets is unknown.
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InsightsResonate's platform makes it easy to tell a story with the insights we provide. Insights offerings, apart from custom consulting, are new for most other data providers.
A consumer data set designed for your needs
No matter your industry, Resonate’s AI-powered data helps your business and campaigns resonate with consumers and achieve goals.
By Industry
Resonate data delivers impactful results
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304%
Average return on investment
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55%
Higher click through rate
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21%
Higher conversion rate
Meet rAI – AI-powered data that outperforms without the big price tag
rAI is the heart of Resonate – our proprietary neural network that powers the creation of our Resonate Elements data set with speed, precision, and scale. rAI leverages proprietary Resonate consumer data, directly observed behavioral data, and offline data to predict and continuously update comprehensive consumer profiles.
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Stop sacrificing performance for scale. Choose Resonate data.