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35 search results for: competitive intelligence

1

Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including their finances and how they think about money management. Particularly as the competitive landscape of online direct-to-consumer banking and investment players becomes more crowded, it’s […]

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2

Insights Firm Resonate Reports Record Adoption of Consumer Intelligence Platform in 2021

Accelerating Adoption Signifies Vital Importance of A.I.-Powered, Real-Time Consumer Intelligence as Rapid Consumer Behavior Shifts Become the Norm RESTON, Va., Feb. 24, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and intelligence, today announced it experienced record growth throughout 2021, with 49% growth in its SaaS business. This exceptional growth further demonstrates […]

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3

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Brands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data, intelligence, and managed media, today announced record performance in 2020 despite the effects of the COVID-19 pandemic. Revenue exceeded $50 million growing […]

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6

All Eyes on Arizona During Primary Elections. See the Voter Data to Help You Win Your Campaign.

Arizona has rightfully earned the political spotlight as the nation’s newest and arguably most exciting swing state. Once a Republican bastion, home of John McCain and the conservative godfather, Barry Goldwater, Arizona now wears a shade of purple reminiscent of its summer sunsets.     To see how quickly Arizona turned competitive, you just have to look […]

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7

Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here. During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. These homebound tendencies […]

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8

Silos Suck: Why Data Democratization and Insights Democratization are Key in the Age of the Consumer

Who is your data for? Proponents of data democratization would say it’s for everyone in a strategic, customer-centric organization. Data democratization is typically defined as giving access to data to all employees in an easy, understandable way that leads to making better decisions. When you make consumer data available across the organization, more diverse teams […]

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9

How Deep Consumer Insights Will Help Your Agency Win New Business

What’s next for agencies as they look to retain clients and win new business? What will the post-COVID normal bring? Agencies have faced cuts to budgets, layoffs, last-minute pivots on campaigns, ramp-ups in industries skyrocketing during the pandemic, and, of course, opportunities to create the next big viral campaign. This is in addition to the […]

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10

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World

New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 RESTON, Va., March 15, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and analytics, has unveiled its Privacy-Preserving Insights Solution, a comprehensive cookieless consumer intelligence solution designed to enable organizations to maintain a […]

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11

The Current State of OTT and What it Means for Advertisers

This is a breakout time for OTT media services. Americans are spending more time at home and looking for socially distant ways to entertain. These days, 41 percent of people are watching TV through a streaming service, with streaming content accounting for 25 percent of all TV viewing. What does the rise of OTT mean […]

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13

Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Revenue Growth Through Audience Insights and User Intelligence In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and updated on the continuously evolving preferences of today’s audiences. Ignite, Resonate’s consumer intelligence platform, empowers media and entertainment companies with tens of thousands of hyper-relevant […]

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16

[INFOGRAPHIC]: Actionable Consumer Insights on Today’s Blog-Obsessed Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

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17

[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful […]

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18

[Infographic]: How to Connect With Today’s Personal Values Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]

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19

[Infographic]: How to Capture Today’s Activist Shopper

How to Capture Today’s Activist Shopper Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to […]

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20

4 Steps To Becoming A Lean Agency

The tenure of the agency-client relationship is on the decline. Agencies are awash in an overwhelming amount of data and technology, and clients are calling for greater transparency. At the same time, agencies are being tasked to do more with less, and do it faster. With all the complexities in the agency world today, wasted […]

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21

Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy

Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]

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23

How To Strengthen Connections with Moms this Mother’s Day

We love our moms 365 days a year, but on one special day in May, we all take the opportunity to show them how much we care about them, as we truly should. At Resonate, we’re celebrating moms by taking a deep dive into our Mom-related data. Moms are strong and powerful, especially when it […]

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25

The Media Habits of Today’s Insurance Switchers

By Steve Touhill, General Manager, Insurance Vertical, at Resonate In today’s uber-competitive insurance game, competitive conquesting is an essential component of driving top line growth. And in 2019, there are many conquests to be had. According to Resonate’s consumer intelligence platform, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are […]

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29

Have a Plan for Adding New Services? We’ve Got One For You

There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus the entire software market that’s up 13% in the same period, according to Investor’s Business Daily. If you’re an advertising agency, you’ve contributed to the […]

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30

Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground

Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want to learn more about the digital media bubble phenomena in modern day politics? View the SlideShare – Breaching the Bubble: Establishing an Effective Counter Narrative in […]

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