How well do you know the difference between tech savvy millennials, and social media captivated Generation Z? Do you know if your targeting strategies are differentiating the two effectively?
As marketers, we are constantly searching for intriguing insights on consumers to drive campaigns, but most do not look farther than simple demographics. To ensure you are targeting the right generations with the proper message, you want to know the differences from their shopping behavior to their personal drivers.
Take a look at our infographic on the biggest differences and some similarities between the two generations and start making better connections!