Read the highlights from Resonate’s CTO Tom Craig’s interview on AiThority
Q&A WITH RESONATE’S CTO
“Market research is an age-old discipline, but at a lot of companies, its tactics have failed to evolve for the digital age. That’s where Resonate comes in,” Resonate CTO Tom Craig told AiThority in a recent interview. “We take the absolute best in research and bring it to internet scale. Our unique approach lets marketers unite all of their data and make it smarter with Resonate’s unique insights that reveal the “why” behind consumer decision-making.”
RESONATE DELIVERS DEPTH, SCALE AND FIDELITY
Resonate has deep consumer insights and contextually relevant data across attributes that include values, motivations and other psychographics, describing more than 200 million U.S. consumers. According to Craig, that means Resonate is able to deliver a trifecta that was previously missing from market research: depth, scale and fidelity.
PREDICTIVE AI CAPABILITY FUELED BY MACHINE LEARNING
“Over the past year, Resonate has launched a new predictive AI capability fueled by gradient boosting, which is the most powerful Machine Learning application around today. Gradient boosting enables us to develop more than 13,000 consumer attributes, continuously modeled to the entire adult U.S. population, in ways previously thought impossible,” Craig added.
“As a result, Resonate clients are now able to personalize their products, solutions, experiences and messaging like never before with a dynamic, continuously updated platform that goes beyond the household to reach the individual level. Resonate is the only consumer intelligence firm deploying gradient-boosted models—which are most typically employed in cutting-edge cancer research—at this scale, which allows us to offer something nobody else can: both precision and scale.”
Read Tom Craig’s full interview on AiThority here.