Alabama Senate Race
CHALLENGE During the lead up to the 2017 Alabama Senate special election, Resonate identified an online audience consisting of nearly half a million Alabamians consuming the majority of their election news from conservative publications. SOLUTIONS Our analyses proved the bubble held enough persuadable Independent, Republican and non-obvious Democratic voters to tip the scales in favor […]
Marijuana Advocacy Organization
CHALLENGE In 2016, an advocacy organization wanted to identify and connect with Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure to regulate marijuana like alcohol in Nevada. SOLUTION Leveraging Resonate’s proprietary data, registered voters who were persuadable on legalizing recreational marijuana were identified and served ads tailored […]
T. Rowe Price
CLIENT CHALLENGES T. Rowe Price is a global investment management firm that has provided financial products and services to millions of customers for over 85 years. The firm recently started experiencing challenges with defining a unique offer for one of its valued products. Even though T. Rowe Price is generating positive cash flow for the […]
Star Tribune
INDUSTRY SNAPSHOT Newspaper industry declining for more than 15 years One-third of large U.S. newspapers suffered layoffs since 2017 Digital advertising revenue across all outlets, including news, growing and comprising 44% of all advertising revenue CLIENT BACKGROUND The Star Tribune is a daily print newspaper and online news site in Minnesota. As the largest newspaper […]
Large Global Ad Agency
INDUSTRY SNAPSHOT Ad agencies facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES A top 10 global advertising agency wanted to […]
A Luxury Retailer
INDUSTRY SNAPSHOT Highly competitive luxury goods industry and a challenge to attract new customers Challenge to increase engagement with consumers to boost customer lifetime value CLIENT CHALLENGES In the last few years, luxury retailers have struggled with declining sales. Innovative brands like Stitch Fix and Rent the Runway have changed consumer purchase behaviors. But also, […]
A Full Service Ad Agency
INDUSTRY SNAPSHOT Ad agencies are facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES Resonate had served as a full-service ad […]
