[CASE STUDY]: How Ciceron Used Resonate to Help a Client Use Their Data Effectively
Ciceron is a unified digital media agency located in Minneapolis, Minnesota. They were named one of the world’s fastest growing agencies by AdWeek and they serve a variety of verticals from education and consumer goods to nonprofits and sports. At Ciceron, the creative teams, data experts and media pros work together to solve client problems. […]
[CASE STUDY]: How Resonate Helped Twin Star Enhance Their Product Offerings
Twin Star is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re not only the leader in electric fireplaces and adjustable desks but they offer cabinets, coffee tables, office furniture and other home furnishings. They’re known for creating engaging experiences and lasting relationships with their consumers. For many years, Twin Star was […]
Alabama Senate Race
CHALLENGE During the lead up to the 2017 Alabama Senate special election, Resonate identified an online audience consisting of nearly half a million Alabamians consuming the majority of their election news from conservative publications. SOLUTIONS Our analyses proved the bubble held enough persuadable Independent, Republican and non-obvious Democratic voters to tip the scales in favor […]
Marijuana Advocacy Organization
CHALLENGE In 2016, an advocacy organization wanted to identify and connect with Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure to regulate marijuana like alcohol in Nevada. SOLUTION Leveraging Resonate’s proprietary data, registered voters who were persuadable on legalizing recreational marijuana were identified and served ads tailored […]
Star Tribune
INDUSTRY SNAPSHOT Newspaper industry declining for more than 15 years One-third of large U.S. newspapers suffered layoffs since 2017 Digital advertising revenue across all outlets, including news, growing and comprising 44% of all advertising revenue CLIENT BACKGROUND The Star Tribune is a daily print newspaper and online news site in Minnesota. As the largest newspaper […]
Large Global Ad Agency
INDUSTRY SNAPSHOT Ad agencies facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES A top 10 global advertising agency wanted to […]
A Luxury Retailer
INDUSTRY SNAPSHOT Highly competitive luxury goods industry and a challenge to attract new customers Challenge to increase engagement with consumers to boost customer lifetime value CLIENT CHALLENGES In the last few years, luxury retailers have struggled with declining sales. Innovative brands like Stitch Fix and Rent the Runway have changed consumer purchase behaviors. But also, […]
A Full Service Ad Agency
INDUSTRY SNAPSHOT Ad agencies are facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES Resonate had served as a full-service ad […]
