[Infographic] Baby Boomers: The Twinsies Generation
As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look […]
[Infographic] Millennials: A Tale of Two Consumers
How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences […]
Have a Plan for Adding New Services? We’ve Got One For You
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus the entire software market that’s up 13% in the same period, according to Investor’s Business Daily. If you’re an advertising agency, you’ve contributed to the […]
Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]
Is it time for an agency uprising?
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, a lack of talent and creativity and big firms losing their sway to smaller players. Sounds like it’s time for agencies to wake up and […]
On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing
Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer insights leaders to step-up and guide their teams in driving customer-obsessed strategies. And while the majority of marketing leaders may think they already are, the reality is most still prioritize internal rubrics over solving […]
Unwrapping the 2017 Holiday Shopper
Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their purchases? We decided to dig into our US consumer survey data and take a look. With Thanksgiving just days away, the hustle to fulfill that gift list is officially on! This year those holiday […]
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities. $36 billion. That’s how much marketers will spend globally on social advertising this year. Yet despite this hefty investment, survey after survey reveals that organizations are not seeing the fruits of their labor (and […]
Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers marketers to understand and act on why people make decisions, today added Audience […]
Actionable Measurement: Surveying Now Resonates With Google Too
By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with comScore. This union will bring comScore’s VCE measurement suite to Google’s digital media products. According to Neal Mohan, VP of Google’s Display Advertising, the merger will deliver a “transparent currency for both marketers and […]
