[VIDEO] Social Tribes and Insight Vibes: How one Agency Drove Multicultural Audience Growth
Multicultural marketing leader Dieste implemented a human-centered approach to developing more nuanced, dynamic personas. So, how did they do it? By leveraging Resonate’s AI-driven consumer insights platform to gain a deeper understanding of target markets. By using Resonate’s proprietary consumer intelligence, Dieste was able to drive strategically targeted content and double audiences for leading brands. […]
1905 Survey Wave — Non-Apparel Retail and Home & Family
Exciting news! Resonate’s latest survey wave, 1905, has been released into the platform. We surveyed nearly 17,000 consumers about non-apparel retail, home & family. There are now 218 new attributes in our taxonomy. Part of this survey data is dedicated to non-apparel retail such as home, electronics and furniture retailers and the channel through which […]
[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior
Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]
4 Steps To Becoming A Lean Agency
The tenure of the agency-client relationship is on the decline. Agencies are awash in an overwhelming amount of data and technology, and clients are calling for greater transparency. At the same time, agencies are being tasked to do more with less, and do it faster. With all the complexities in the agency world today, wasted […]
How Deep Consumer Insights Will Help Your Agency Win New Business
Agencies are in the midst of tumultuous change. They’ve been confronted with some major challenges like unexpected competition from consultants, brands ditching outside agencies and moving their ad operations in-house, and the major loss of trust and growing demand for transparency. Those issues among others have left the agency business in need of a serious […]
[Infographic] Baby Boomers: The Twinsies Generation
As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look […]
[Infographic] Millennials: A Tale of Two Consumers
How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences […]
Have a Plan for Adding New Services? We’ve Got One For You
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus the entire software market that’s up 13% in the same period, according to Investor’s Business Daily. If you’re an advertising agency, you’ve contributed to the […]
Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]
Is it time for an agency uprising?
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, a lack of talent and creativity and big firms losing their sway to smaller players. Sounds like it’s time for agencies to wake up and […]
