So, Who Really Won the Third Democratic Debate?
Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate on an individual level. Resonate’s insights are homegrown from trustworthy sources, served fresh daily and go beyond an analysis of the static voter file combined with third-party data. Resonate’s data […]
[Infographic]: Get to Know the Climate Change Deniers
Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election. Connecting with this voter segment requires a […]
Discover the Hidden Dimensions of the Voter Landscape
The Key to Victory in 2020: Moving Beyond the Voter File When President Trump invited Kim Kardashian to the White House to discuss prison reform in 2018, the photo opportunity got coverage, but there was actually a more important mission underway. It turns out the invitation was extended with a specific communications objective in mind: […]
Enter Public Affairs Targeting 2.0
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged to engage voters in the previous cycle. This is problematic, but what’s the solution? For starters, let’s take a look at some of the obvious […]
Are you winning the swing vote?
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]
Targeting Supreme Court Priorities
The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to swing elections and demand on-the-fly strategy changes. At Resonate, we operate in real-time. We have immediately deployable models for online voter targeting, refreshed nightly to […]
We tracked a dramatic shift in AZ-08 voter patterns. How secure is your district?
In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by a 37% margin in 2016. The results in Arizona came off the heels of another special election in Pennsylvania, where a Democrat bested a Republican in a district they didn’t even bother to challenge […]
Texas Too Close to Call? How Will Your Side Fare?
A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little closer than you think in a known Republican stronghold. For a deeper understanding on what’s happening in Texas, we leveraged Resonate’s artificial intelligence (AI) platform to analyze the current partisan divide in the state, focusing on […]
Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground
Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want to learn more about the digital media bubble phenomena in modern day politics? View the SlideShare – Breaching the Bubble: Establishing an Effective Counter Narrative in […]
How Big Data Can Drive U.S. House Battleground Wins
As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of the U.S. House heading into a pivotal midterm year and the role big data will play in battleground victories this cycle. A Fiercely Competitive Midterm Landscape Both parties’ quest for control of the House […]
