Have a Plan for Adding New Services? We’ve Got One For You
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus the entire software market that’s up 13% in the same period, according to Investor’s Business Daily. If you’re an advertising agency, you’ve contributed to the […]
Is it time for an agency uprising?
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, a lack of talent and creativity and big firms losing their sway to smaller players. Sounds like it’s time for agencies to wake up and […]
How Advertising and Subscriptions Win Together
As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a path to profitability. But how can publishers win by identifying audiences most likely to buy as digital subscriptions are in the spotlight? There is a […]
Clicks, Unicorns, and Magic Fairy Dust Part 1
Collective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another beating. Unfortunately it can. If you’ve run campaigns, you’ve probably seen advertisers use click metrics as a measure of driving traffic to a client’s site to raise awareness. Last year, Collective surveyed advertiser and […]
