How are COVID-conscious consumers adapting to a world that is starting to get back to normal? Senior Content Marketing Manager Heather Bien recently wrote in marketing publication Street Fight about How to Cater to the Covid-Conscious Consumer. Looking at consumers who are concerned to a moderate or large extent about the pandemic, we’re able to understand what’s driving customers to order online, shop in-store, utilize services like curbside pick-up, and more.
Despite the dominance of e-commerce, a majority of consumers are eager to return to stores when it’s safe to do so. In fact, most shoppers still want to experience in-person browsing and buying. So how have their expectations changed during the pandemic? How can you ease their anxieties and encourage them to shop in person again?
To feel comfortable returning to shopping in-store, 53% of shoppers want to see staff and customers wearing masks, and 46% expect enforced social distancing to be in place.
Retailers know the world has changed — and Covid-conscious consumers will never return to a normal as it was before. Resonate is tracking these changes in real-time. You can read the entire article on Street Fight here, then download the deep dive State of the Consumer Report.