[Infographic] Millennials: A Tale of Two Consumers

SOTC Millennial Bloghead Image

How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences in their purchasing behaviors.

Take a look at our infographic on the biggest differences and some similarities, and start making better connections.

Want to learn more about millennials and other generations? Reach out for a demo of how our insights shed light on all the nuances of today’s consumers.

Ready to Put Resonate to Work?

Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. Don’t let your competition get ahead.

Request a Demo