How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences in their purchasing behaviors.
Take a look at our infographic on the biggest differences and some similarities, and start making better connections.
Want to learn more about millennials and other generations? Reach out for a demo of how our insights shed light on all the nuances of today’s consumers.